1 of 10

Slide Notes

Why is visual marketing important for businesses?

46% of users rely more on companies that have visual elements in their websites.

Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
DownloadGo Live

BackToPack

The importance of visual content in digital maketing; 10 reasons you cannot miss.

PRESENTATION OUTLINE

BackToPack

INNOVANDO LA MANERA DE BEBER
Why is visual marketing important for businesses?

46% of users rely more on companies that have visual elements in their websites.

Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
Photo by kyeniz

Problema

  • Las personas que practican turismo o caminatas necesitan de agua en sus travesías.
  • Muchas familias en áreas rurales deben recorrer grandes travesías para buscar agua en ríos o lagos para beberla.
  • ¿Cómo mejorar la calidad y facilidad para satisfacer estas necesidades?
The visual content is emotional and can help us catch the attention of our audience in a way that hardly get through words.

These are some of the reasons why the visual content is important in our digital marketing strategy.

Blogs that are using relevant visual content gets an average of 94% more visits than those without.

67% of online consumers considered photos more relevant than product information or even reviews.

Facebook posts with visual content generate 120% more engagement than normal ones.

EN GUATEMALA

No hay problemas de cantidad sino de calidad de agua
10 reasons why you should use visual content on your website to increase the number of visits and improve your conversion rate.

SOLUCIÓN

Click to add more text here
Visual content (images, presentations and videos) are the basics of the new language of the Internet.

The visual content help us to showcase our products or services without having to say anything about these. This allows visitors to make their own decisions without feeling pressured.

Design elements for visual social media marketing (Spanish source):
http://www.inno-smart.com/2014/elementos-diseno-visual-social-media-marketi...

ACTUALMENTE YA EXISTE UN PRODUCTO

QUE FILTRA Y PURIFICA EL AGUA
We are becoming more dependent on our mobile phones and we have less time to read articles of 1000 words using our mobile devices . This encourages us to be more visual content for:

1 - providing information quickly and easily at a glance.
2 - allowing us to digest large amounts of data quickly.

ECOFILTRO

PERO...
The main attraction of the visual content is its ability to communicate complex messages quickly.

High-quality photos , interactive videos , infographics , etc. provide users with information at a glance.

How to create visual content to drive traffic to the website (Spanish source):
http://www.inno-smart.com/2015/como-crear-contenido-visual-dirigir-trafico-...

MOCHILA

Y SI AÑADIMOS UNA
The visual marketing value is focused on the ability to transmit our history in an emotional and appealing way.

One way to share information that is easy to digest and remember.

BackToPack

OBTENEMOS
As we said 67% of online consumers considered more relevant clear and detailed photos than product information or even reviews. This is because the visual content shows quickly and easily our products generating greater engagement.

How to improve engagement with visual marketing (Spanish source):
http://www.inno-smart.com/2015/como-mejorar-engagement-con-visual-marketing...

¿Cuál es la Innovación?

  • BackToPack incluye un filtro integrado para mejorar la calidad del agua.
  • Es fácil el transporte de agua.
  • Se puede vender al mercado de turistas y subsidiarlo para darlo más barato a las áreas rurales.
5 more reasons why visual content is important for businesses

2 en 1 - Emprendimiento Social

José Antonio Tení Cú - URL
Thanks for looking at that presentation. It was made by Inno-Smart Barcelona (www.inno-smart.com).