1 of 23

Slide Notes

DownloadGo Live

Avoiding PR Disasters

Published on Nov 21, 2015

No Description

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Avoiding PR Disasters

WITH A SOCIAL MEDIA POLICY
Photo by ˙Cаvin 〄
2.

DEVELOPING A SOCIAL MEDIA pOLICY

fACTORS TO CONSIDER
Photo by Blude
3.

TIPS IN PLANNING

HOW SHOULD YOU REACT...OR NOT
Photo by Diego Cosenza
4.

WHEN TRAGEDY STRIKES

5.

EXAMPLES OF

SOCIAL MEDIA POLICY TOUCHPOINTS
Photo by Candie_N (Welcome Fall)
6.

RESOURCES

SOCIAL MEDIA POLICY PLANNING
Photo by Jupiterimages
7.

VISUALS

FOR POSITIVE PUBLICITY
Photo by somegeekintn
8.

APPS AND PLATFORMS

TO MAKE YOUR SOCIAL MEDIA LIFE EASIER
Photo by Juliana Coutinho
9.

SIMPLE SOCIAL COLLABORATE

10.

HOOTSUITE

TEAM COLLABORATION FOR SMALL AND LARGE COMPANIES
11.

ADDVOCATE

12.

EMPLOYEES = BRAND ADVOCATES

EMPOWER THEM
13.

EMPLOYEES RANK HIGHER IN PUBLIC TRUST

THAN A COMPANY'S PR DePARTMENT
14.

SOCIAL MEDIA POLICY

  • Reputation management
  • Privacy
  • Security of information
  • Competitive intelligence
  • Mobile devices
15.

MEASURING WHAT MATTERS

Photo by tiffa130
16.

SOCIAL MEDIA POLICY TOOL

17.

SENTIMENT

EMPLOYEES CAN MAKE IT OR BREAK IT
Photo by Digital Vision.
18.

INTERACTIONS

Photo by VinothChandar
19.

ENGAGEMENT

Photo by Pink Sherbet Photography
20.

REFERRING TRAFFIC

FROM SOCIAL MEDIA TO WEBSITE OR BLOG
Photo by Nanagyei
21.

MEASURE

GOOGLE SOCIAL ANALYTICS
22.

TOPSY

23.

MORE ANALYTICS

Photo by Titanas

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com