Asics
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PRESENTATION OUTLINE
ASICS
BY: MYKEY BOATMAN
FOUNDED
- Asics was founded in 1949 by Kihachiro Onitsuka.
- Asics is a Japanese multi-national corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range.
OVER THE YEARS
- The first product was a basketball shoe resembling a straw sandal in many ways. Then over the years it evolved by adding cups and small spaces in the soles of his basketball shoes,
THE NAME
- He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."
HOW IT STARTED
- Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan.
INFLUENCE
- ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.
CREATIONS
- Asics creates many lines of sportswear such as clothes and shoes.
AWARDS
- " Best Overall Brand"
- Winner of the Best Neutral Shoe ASICS GEL-TARTHER 2
- Winner of the Best Racer ASICS GEL-EXCEL 33
- Runner-up in the Best Natural Running Shoe ASICS GEL-TRABUCO 13
- Runner-up in the Best Off-Roader
FACTS
- ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.
