Blogging, tweeting, pinning, Facebook posts, email blasts, text messages, smart phone apps, games and face-to-face meetings are all channels we employ to get people they information they need to make good decisions and feel good about being a part of the Association.
Our staff are very engaged during open enrollment. Almost every staff member attends an open enrollment meeting. For 2014, we introduced a new HDHP with an HSA. 40 staff members (18%) chose the new plan. (We made it appealing, but didn't try to entice folks by covering all the deductible.)
Our education is a work in progress. We have a healthcare savvy section on our intranet, we are scheduling a series of face-to-face informational sessions, and there is a section on my blog with some complimentary tools. With a little help from Vlad and Kate at Airbo, I just launched a series of educational tiles. Check the out at https://www.air.bo/ard/health-care-savvy