AS MEDIA STUDIES
Published on Feb 06, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
How much media do you consume each day? List every piece of media you consumed yesterday.
Photo by FailedImitator
What's behind the curtain?
"Nothing is real. If it appears real, it is only because it has been designed to look that way."
Media Texts
In Media Studies the word ‘text’ refers to any media product.
Photo by Juan Lauriente
Denotation: The literal meaning.
Photo by Pulpolux !!!
What is this advertising? Who is the audience? How does it communicate meaning? What signs tell us this?
VISUAL CODES
Photo by Rafa.Garcés
Design/Layout
Typography
Language
Colour
Persuasive Techniques
Mode of Address
Body Language, Costume etc.
Photo by kevin dooley
Come up with a connotation for these colours:
MODE OF ADDRESS
Photo by Brett Sayer
How does a media text speak to its audiences?
Photo by open hardware summit
Direct mode of address is when the text is ‘speaking’ to you.
Photo by Marcelo Acosta
Indirect mode of address is when the media text is not speaking to you specifically.
Photo by Reverend Aviator
Direct mode of address
Indirect mode of address
TECHNICAL CODES
Photo by ecstaticist
Camera shots/angles
Framing
Editing
Lighting
Photo by kevin dooley
Extreme Close-Up
Close Up
Medium/Mid Shot
Long Shot
Extreme Long Shot
Two Shot
Point of View Shot
Over the Shoulder Shot
Photo by Martin Pettitt
How do visual and technical codes communicate meaning in this music video?
What are the denotative and connotative levels of meaning?
What is the significance of the text’s connotations?
What are the non-verbal structures of meaning in the text?
What is the significance of mise-en-scène/sets/settings?
What work is being done by the sound track/commentary/language of the text?
What sound and visual techniques are used to convey meaning?
Photo by Instant Vantage
