AromaRama
Published on Dec 01, 2015
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AromaRama
What is AromaRama?
Aroma Rama was a technique created by Charles Weiss in the 50's in order to tear people away from their television sets.
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AromaRama worked by pumping smells through the air conditioning system. They then mixed freon gas with it to diffuse the smells.
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However, this technique was not a success among movie-goers, as the smells did not diffuse well and often combined to make a putrid stench.
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The gimmick was also costly and would set theatres back roughly $4200-7200 in 50's money.
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AromaRama was considered a rip off of another film technique of the time called 'Smell-o-vision'. Smell-o-vision used similar techniques to AromaRama, however, the technology used to pump the smells were more advanced.
Sources:
"Innovations in Cinema: "AromaRama" - National Board of Review." National Board of Review. N.p., n.d. Web. 04 Sept. 2014.
"Smell-O-Vision vs. Aromarama | Filmusik." Smell-O-Vision vs. Aromarama | Filmusik. N.p., n.d. Web. 04 Sept. 2014.
"Film History of the 1950s." Film History of the 1950s. N.p., n.d. Web. 04 Sept. 2014.
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