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Arlene Dickinson

Published on Nov 20, 2015

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PRESENTATION OUTLINE

U1A4 ASSIGNMENT BY GEORGE

RESEARCH A SUCCESSFUL ENTREPRENEUR

ARLENE DICKINSON

  • One of Canada's most successful entrepreneurs
  • Net worth of over $80 million
  • CEO of Venture Communications Ltd
Arlene Dickinson is one of Canada's renowned and successful entrepreneurs. She is the president of Canada's largest independent communications firms. Or a marcom (ad agency).

ORIGINS OF VENTURE COMMUNICATIONS LTD

  • Began in Calgary during 1988
  • Kick-started by a national television programme to advertise hair products
Venture Communications started off after Arlene was laid off at her t.v. Sales job, she was then asked to partner with one of her co-workers founding Venture Communications. Their 1st client was Bob Morrisette, a hairdresser. They were to present a national television programme in Vancouver at the Pan-Pacific Hotel in front of 1,200 hair dressers. This programme kick started venture communications.
Photo by k-ideas

ENTREPRENEURIAL CHARACTERISTICS SHE POSSESSES

  • Works well with others
  • Hard-Worker
  • Motivated
  • Is able to manage risk
  • And is self-confident
The entrepreneurial characteristics that Arlene Dickinson exhibits are:

-Self-confidence
-Hard-working
-Teamwork
-Manage risk
-Motivated

BENEFITS TO SOCIETY

  • Generates employment
  • Clients needs are met and their businesses grow
  • Small/medium businesses contribute towards federal taxes?
Benefits to society:

- other business receive media design solution and advice
- business that thrive populous jobs for the populace
- help contribute to GDP

VENTURE COMMUNICATIONS LTD, WHAT DO THEY DO?

  • Advertising other companies
  • Delivers PR, digital, design, media solutions for other companies
Photo by Kevin Krejci

YOUINC.COM

  • Company found in 2012 by Arlene
  • Invests in entrepreneurs
  • Website where other entrepreneurs can connect/collaborate

THE EARLY YEARS

  • Arlene was born 10/8/1956 Germiston, South Africa
  • Emigrated to Calgary at the age of 3
  • Parents divorced when Arlene was 13
  • Graduated grade 12 at the age of 16
  • Married at the age of 19 then had 4 kids, divorced at 31

HUMANITARIANISM

  • Arlene fundraises money for the Breakfast Clubs of Canada
  • Breakfast Clubs of Canada: so every child can eat a nutritious breakdast
  • A supporter and champion? of Give A Day to world aids campaign
  • Treat and save patients from AIDS and to continue research to cure
Photo by yonsterz