Unified Theory of Behavior
- Hope to is to develop a unified theory of social behavior that borrows from evolutionary biology - could span all social sciences from psychology, anthropology to political science and of course, economics.
- In traditional economics and finance, we're used to thinking about optimization given a set of known constraints (investors maximize utility subject to budget function, corporations maximize profits subject to resource constraints, agents maximize their self-interest subject to contractual constraints).
- Lo proposes an entirely different alternative: it's not about optimizing, it's about survival.
- There's still a maximization problem in there (maximize population growth) BUT the key difference is that optimization assumes a static known environment whereas survival assumes radical changes in the environment such that existing optimization approaches can fail entirely
- If goal is survival, then seemingly irrational behavior from an optimization perspective, now make sense because these types of behavioral ensure survival