1 of 41

Slide Notes

DownloadGo Live

Amazon Biz

Published on Jan 14, 2016

No Description

PRESENTATION OUTLINE

Amazon Biz

“We don’t build services to make money, we make money to build services”

Photo by Thos003

“We don’t build products to make money, we make money to build products”

"The quick shall inherit the earth”

If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The Internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear.

Photo by niallkennedy

"If you think social media is addictive, wait till u try Amazon..."

Photo by garryknight

AMBITION
"To design and sell a product that ships
1 million units"

Photo by Abdul.Qutub

To Listen & Read

  • Gary Vaynerchuk
  • StartupBros
  • Ryan Moran
  • Noah Kagan
  • China Import Portal

Immutable Laws

  • Build it
  • Ship it
  • Sell it
Photo by William Doran

How we SELL

Routes to Market
Photo by trekkyandy

Websites

One for each Brand

Social Media

Photo by mkhmarketing

Fancy.com

Luxury goods website
Photo by CarSpotter

Create something new
even if it sucks

Photo by abuakel

fancy.com

Luxury goods website
Photo by miikkahoo

China Sourcing

Hacks

SKU

Stock Keeping Unit
Photo by kenteegardin

A Brand is no longer what we tell the customer it is- it is what customers tell each other it is.
Scott Cook

Photo by Xevi V

NEVER live at another companies behest!!

Amazon is still the Wild West

It's still early days

You all know this one

  • Work it harder
  • Make it better
  • Do it faster
  • Makes us stronger
Photo by judaluz83

AZ Seller Central

Behind the scenes
Photo by kodomut

"In the Internet era one must be as fast as a rabbit and as patient as a turtle"

Photo by J¡βs

Imagine if you could put €5 into an ATM and it would give you back €10...
Would you keep doing it?

Google Adwords

Online Advertising
Photo by mjmonty

Facebook Ads

The Daddy of Targeted Ads

Twitter Ads

More effective than you think!
Photo by mkhmarketing

Instagram Ads

Run thru Facebook Ads
Photo by JAMoutinho

Retargeting

Tracking customers

"It's very easy to be different, but very difficult to be better"

Photo by Jan Persiel

Bucket List 2016/17

  • Drive & Cycle the Stelvio Pass
  • Visit Iceland - Northern Lights
  • Visit Moscow
  • Snowboarding in Chamonix
  • Learn to Skydive
  • Climb Alpe D'Huez on a bike
  • Visit Skellig Michael
  • Drive from allihies to ardgroom
Photo by longhorndave

Tools of the trade

Photo by prozla

Informed buying decisions

Photo by Will Spaetzel

Terapeak

Owned by eBay
Photo by Mike Knell

JungleScout

Amazon Sales estimator- Buying decisions

Splitly

A/B Testing for AZ listings

Amazon SC

Sales Figures

AZ App

Amazon

  • 304 Million active US accounts
  • 54 million Prime Members and growing fast
  • Only 1/100th Prime eligable products
  • Average spend $625, Prime members avge spend $1100-$1500
  • 70% use Mobile device to shop
  • 44% go straight to Amazon to search
Photo by jquiz