ALTON TOWERS-FUTURE LAND

FACTS AND FIGURES

• 2.7 million visitors a year
• 40 rides
• Target market is families
• Additional facilities include golf, waterpark, hotel, and places to eat
• The lastest facility to the theme oark id the enchanted village

OUR IDEA

• Futuristic theme
• Located next to the smiler
• Consisting of 3 rides
• Will attract around 100,000

QUALITY OF ALTON TOWERS

• Assessing quality- customer reviews, testing rides frequently
• High quality?- passengers arent in danger
• Smiler shut after wheels fell off and hit 4 smiler

MARKETING MIX

• Price- promotional offers to include first month of opening.
• Including first week to include half price fast tracks for new rides
• Half term offers- £17.25 adults £13.50 kids
• Promotion- tv adverts,bus advertisements, boxes cereal, you tube adverts
• Have a discount for people going on opening day

MARKETING MIX

• Product- 3 rides- 1 main ride and 2 smaller
• Aimed at younger teens 12+
• Futuristic themed
• Designed around a futuristic city.
• Place- located next to smiler to attract a greater amount of people

USING A BUDGET

• Research on similar theme park (thorpe park)
• They spend around £20 million on their bigger rides
• And around £8 million on their smaller rides

RECRUITMENT AND SELECTION

• Roles- fast track staff, cleaning staff, maintenance staff, shop workers
• Get new staff from internal and external sources
• Training would include- staff gaining knowledge of their role and Alton towers policies