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Albert Heijn and Malwart

Published on Nov 18, 2016

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PRESENTATION OUTLINE

1.

Albert Heijn and Malwart

Strategic Alliance
Photo by Gerard Stolk (vers l'action de grâce)
2.

Albert Heijn

  • Founded in 1887 in Oostzaan, The Netherlands
  • Largest supermarket chain in the Netherlands
  • Also have stores based in Belgium, Germany and the Carribean
Photo by illustir
3.

Why Albert Heijn?

vs. Waitrose & Lidl
Photo by flierfy
4.

Why not Waitrose?

  • Too upmarket for Malwart out of its norm
  • Not expanding to European market
  • Costumers known as rude and inconsiderate
  • Known for bad management
Photo by Kake .
5.

Why not Lidl?

  • Too low market (reputation)
  • Customers not interested in organic products
  • Known for unorganized stores
  • Inconsistent product range
Photo by danielfoster437
6.

SWOT Analysis AH

  • Strengths
  • Weaknesses
  • Opportunities
  • Threaths
Photo by Kaeru
7.

STEEPLE Analysis AH

  • Social
  • Technological
  • Economic
  • Environmental
  • Political
  • Legal
  • Ethical
Photo by Gerard Stolk (vers l'action de grâce)
8.

ANSOFF Matrix AH

  • Product Development
  • Market Development
Photo by thecolourblue
9.

Conclusion

Made by: Rían Ossendorp, Harsh Prajapati and Alex Coenen
Photo by Rami ™

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