Aitken vs NBC
Published on Jan 22, 2019
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PRESENTATION OUTLINE
National Broadcasting Company -
a commercial television network with a variety of shows such as entertainment and news
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Austin Aitken sued NBC for $2.5 million for having a gross episode of the show "Fear Factor", making him throw up and become disoriented, causing him to run into a wall.
Photo by Shaouraav Shreshtha
The lawsuit was thrown out because it was considered frivolous, leading to no legal repercussions for NBC or Aitken.
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The public relations consequences are that NBC got some press about their show.
If I were the CEO I wouldn't have done anything differently because the legal claims were ridiculous.
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