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Slide Notes

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Adult Community Theater

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Adult Community Theater

Ellie DeRose, Miranda Hammel, Ebi Nagberi

The organization opened in 1983 and almost doubled in size in 1993.
From ceramics, to paintings, theater, and dance performances the Phipps truly does celebrate the creative spirit.

SWOT

Strengths Weaknesses Opportunities Threats

Current Audience

  • 45-60 years old
  • Retired
  • Steady Income
  • Free Time

Proposed/New Audience

  • 25-44 years old
  • Middle age and Millennials
  • The Majority of the Hudson Population

Social Media Strategy

  • Facebook
  • Instagram
  • Twitter
  • Periscope

Experience Strategy

The feelings you get

Activation Plan

Who, What, How

Management

  • Hootsuite
  • iNTERN

Measurement

  • Facebook manager
  • Boosting Posts
  • rESULTS

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#cREATIVEsPIRIT