Adult Community Theater

The organization opened in 1983 and almost doubled in size in 1993.
From ceramics, to paintings, theater, and dance performances the Phipps truly does celebrate the creative spirit.

SWOT

Current Audience

• 45-60 years old
• Retired
• Steady Income
• Free Time

Proposed/New Audience

• 25-44 years old
• Middle age and Millennials
• The Majority of the Hudson Population

Social Media Strategy

• Facebook
• Instagram
• Twitter
• Periscope

What is Periscope

Experience Strategy

Activation Plan

Management

• Hootsuite
• iNTERN

Measurement

• Facebook manager
• Boosting Posts
• rESULTS

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