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Ads, Games & Telegraph

Published on Nov 19, 2015

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PRESENTATION OUTLINE

ADS, GAMES & TELEGRAPH

Understanding Media Chapters 24, 25, 26
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THE PRODUCT MATTERS LESS

as the audience participation increases

Both games and technologies

are counter-irritants or ways of adjusting to the stress of the specialized

ALL GAMES ARE MEDIA OF INTERPERSONAL COMMUNICATION

no existence or meaning except as extensions of our immediate inner lives
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Games are extensions

not of our private but of our social selves

IN THE TELEGRAPH MAN HAD INITIATED

that outering or extension of his central nervous system...

...THAT IS NOW APPROACHING

an extension of consciousness with satellite broadcasting

THE SIMULTANEITY OF ELECTRIC COMMUNICATION,

also characteristic of our nervous system, ...
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...MAKES EACH OF US

present and accessible to every other person in the world
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OUR CO-PRESENCE EVERYWHERE AT ONCE IN THE ELECTRIC AGE

is a fact of passive, rather than active, experience
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