ADMA pt2
Published on Nov 18, 2015
Part 2
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
jordan fiksenbaum - cirque du soleil
"Marketing in a Changing Environment"
the cirque du soleil mantra
- Invoke the imagination
- Provoke the senses
- Evoke the emotions
cirque du soleil brand pillars
"but every show is the same!"
This is their biggest challenge
their strategy
- Think like a fan
- Engage with dialogue (not monologue)
- Show the personalities behind the characters
tactics - leverage partnerships
tactics - celebrate milestones with fans
tactics - keep natural context
tactics - learn from the audience
brian wilt - jawbone
"Dream Big - Making Data Human"
JAWBONE RANGE AND AIM
- Maker if headsets, bluetooth speakers and wristband
- Aim to reduce friction, help with goals, and live better
- The wristband "UP" system = device + app + data
we live in a world of digital natives
The world must be seemless, smart and adapt to them
Untitled Slide
a demonstration of real-life data
Jawbone conducted the largest sleep study of all time
tokyo gets the least sleep - 5h 45m
Followed by Seoul, Dubai, Singapore & Hong Kong
melbourne gets the most sleep - 6h 59m
Followed by Orlando and Sydney
moscow goes to sleep the latest
...while Brisbane goes to sleep the earliest
women sleep longer than men
20min more on average (all age bands)
jet lag can last for up to 7 days
(for flights across multiple time-zones)
why?
Assist customers with behaviour change
data can be similar to art
- Art tells a story
- Art complements function
- Art fosters (positive) emotions
- Art is personal
- Art speaks to our humanity
