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Ad Analysis

Published on Nov 30, 2015

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PRESENTATION OUTLINE

1.

Ad Analysis

Rhetorical Analysis of Advertisements
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The Basic Elements

Audience, Premise, and Appeals
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3.

Audience

target age, race, gender, profession, and more
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5.

Underlying Premise

the core assumption or conclusion
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7.

Rhetorical Appeals

Logos, Ethos, Pathos
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8.

Logos

an appeal to logic
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10.

Pathos

an appeal to emotions
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12.

Ethos

an appeal to reputation
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14.

Practice

Identify the audience, premise, and appeals in each ad
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Kati Ellsberry

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