Activism 2.0

What is Digital Activism?

• Online marketing?
• Traditional social movement?
• New emerging field?

Research Structure

• Collective Action, Identity and Mobilization
• Social and Viral Marketing
• Methodology
• Case Studies (Ice Bucket Challenge, Kony 2012)

Findings

• Collective action
• Credibility
• Intercreativity
• Virality
• Mobilization

Reaching the Audience

Rowlands et al. (2008) defines people who were born after 1991 as “Google Generation”, who only rely on search engines and Internet in search of Information

92% of adults use search engines and 59%of them does this in daily basis.

Google has 187 million unique users a month and 90% of keywords return websites (Smith 2014)

87% of online adults say the internet and cell phones have improved their ability to learn new things (Purcell and Rainie 2014)

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To my webpage

Bibliography


Purcell, K. and Rainie, L., 2014. Americans Feel Better Informed Thanks to the Internet. [online] Pew Research Center: Internet, Science & Tech.
Purcell, K., 2011. Search and email still top the list of most popular online activities. [online] Pew Research Center: Internet, Science & Tech.


Rowlands, I., Nicholas, D., Williams, P., Huntington, P., Fieldhouse, M., Gunter, B., Withey, R., Jamali, H., Dobrowolski, T. and Tenopir, C., 2008. The Google generation: the information behaviour of the researcher of the future. AP, 60 (4), 290-310.



Smith, C., 2014. Google Search Statistics and Facts. [online] DMR.

Thank you for an amazing year!