Your website needs to grab attention and then tick all the boxes of the user in order to get them to take the action you want.

You only get a few seconds to make the right first impression.

Users want to know if you can offer solutions to their problems or how you can benefit them. Only then are they interested in your services and products.

Tell the user how your products deliver the benefits you promised. What makes what you offer the best.

So who are you? Don't just tell me you're experienced and professional. So What? Tell me how it benefits me. It's not just about you, it's about me and you.

You say your good but now prove it to me. Demonstrate your expertise in useful information, tips, articles, FAQs and case studies

Invite the user to take action: get eBook, call me, online enquiry, buy now.