90 Day Plan Account Executive

"Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it"
Ferris Bueller

First 30 Days: Learning

• Understand Time Inc. UK's Digital Proposition & Product
• Observe current team
• Internal Stakeholder Mapping Process
• 2014 Agency & Brands Business Plan Analysis
• Begin Agency's & Brands Audit/Mapping Process

30-60 Days: Agency & Brand Knowledge

• Completed Agency Audit/Mapping Process
• Agency Business Assessment
• Built contact plan split into “warm” & “cold” categories
• User behaviour & data
• Map external marketing opps to Agency 

60-90 Days: Implement & Review

• Key In market Contact
• Review initial contact plan
• Start to build a calendar of opportunities for 2015
• Start Building Business Plan for 2015
• Growth forecast - Advertising market Trends/Opps

Define & Measure Success

• Build & understand current client universe
• Activity = No. of calls & Visits
• Productivity = Effective Calls & Pipeline
• Efficiency = Measurement of Conversion
• Recent Success - TBG

TBG - Recent Agency Success - Aug 2014

• MEC Global - EE Broadband - Amy Todd - £2,000
• Inititaive - Amazon Student - Claire Elsworth - £8,000
• All Response Media - GiffGaff - Mark Welch - £10,000
• M/Six - TalkTalk - Laura Acors - £20,000
• All Freshers campaigns currently live