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7 Learnings via PERISCOPE
Published on Nov 19, 2015
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7 leaRnings via PERISCOPE
From Coca-Cola Romania's #ShareAKiss Campaign
1. preplan and test, test, adjust
First discussed #ShareAKiss Periscope activation mechanism 1 month ago
Tested 4 times and changed mechanism accordingly
Final setup at #BizSMSCamp changed the plan again
Laptop / desktop layout and on-phone / tablet content display is different, affecting screen capture and future use of content
2. One backup Internet connection= not enough
Neither is a second hotspot
Or a third one
Or even a fourth sometimes
Periscope will not even start the stream if the data connection is not good enough
Make sure you test out as much as possible and secure the working connection with a password (thanks @rostefan!)
3. make sure you brief everyone right
The app / platform is very very new
People are not aware of how it works
If there is a mechanism to the activation, take time to explain what people should do as clearly as possible
4. things never go according to plan
30 seconds before the first live stream... the connection was not working
We forgot to open up a screen capture app
We planned to show the live stream on a screen at the same time BUT found that there is a 5 to 10 second delay
5. improv / adjust in real-time
Umm.... did I mention 30 second before the start we could not begin the live stream? We "casually" bought time until we could start.
People are roaming around? Join them!
Don't be afraid to be a bit... less serious?
Play around and try to give what's happening a unique spin (if you're good enough- if not, practice this!)
Aimee Custis Photography
6. technology fails
Troubles Connecting to Periscope Server: Check
Stream scrambled and NOT uploaded for further use and 24 hour replay? Yup
Periscope crashing at the end of the stream, with the recorded video lost? You betcha.
7. did i mention having more than 1 backup?
See previous slide. All of that happened. But we had backups for each.
International kissing... Week :) Continues!
Between July 6 to 12 2015
SO WHAT NOW?
Follow @CocaColaRomania on Twitter + Periscope
Start a live stream in Periscope yourself (we'll be notified if you follow us and follow back!)
We'll join your live stream and send you a #ShareAKiss Challenge
You could be featured in our video!