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5 TACTICS TO INCREASE DONATIONS

Published on Aug 08, 2018

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5 TACTICS TO INCREASE DONATIONS

THE BIG GIVE
Photo by rawpixel
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How it works:

  • Foundation posts
  • Foundation emails
  • Organizations re-post (Twitter/Facebook)
  • Organization emails board and volunteers
  • Share through personal accounts
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avoid these things:

  • Putting social last
  • Telling people to donate without giving them the "why"
  • Being afraid to go live
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1. set the foundation

Update your accounts and include info on The Big Give 
Photo by William Iven
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2. Enlist influncers

Ask 3-4 people (internal or external) to help spread your message
Photo by Thomas Hawk
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3. Write content

Get 5-10 pieces of content created, scheduled and ready to go
Photo by rawpixel
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what to post:

  • In the moment photos
  • Behind the scenes
  • Text only--Q & A
  • Impact of a donation
  • Favorite part of your job
  • Thank you
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4. Circle Back

Don't be afraid to be persistant 
Photo by Cayusa
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5. Review Results

Gather evidence/proof to direct future donation strategies
Photo by Rahul Chakraborty
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questions?

beth@chatterkick.com 
Photo by Veronique Debord

Beth Trejo

www.chatterkick.com