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5 Steps of the Sale: Full Digital Marketing Integration

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PRESENTATION OUTLINE

1.

5 Steps of the Sale

& WHY YOUR WEBSITE DOESN'T WORK: Full Digital Marketing Integration
Photo by b1gw1ght
2.

Untitled Slide

  • HYPER Focus on keywords
  • Know your Value Proposition
  • Know your Audience
  • Ask them questions
  • Talk about the answers
  • Talk about what they talk about
Photo by open hardware summit
3.

1. GREETING

Photo by CIMMYT
4.

Early stage;

LOW PRESSURE; LOW INTENSITY
Photo by MightyBoyBrian
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2. RAPPORT BUILDING/INVESTIGATION

Photo by swanksalot
6.

YOU SHOULD CONSIDER IT YOUR JOB to build

A "CASE FILE" ON YOUR IDEAL CLIENT. IS THIS PERSON A FIT?
Photo by The Advocacy Project
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3. PRESENTATION

HERE'S YOUR "SHINY OBJECT"
Photo by Larry He's So Fine
8.

MUST ONLY HAPPEN AFTER INVESTIGATION reveals

THAT THE PROSPECT IS A FIT; WALK AWAY IF NOT.
Photo by aspheric.lens
9.

4. Demonstration

HOW DOES YOUR "SHINY OBJECT" WORK?
Photo by cote
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DON'T LOVE YOUR BABY TOO MUCH. It's not

THE PROSPECT'S BABY YET. LET THEM FALL IN LOVE
Photo by HARRY NG
11.

IF YOU HAVE TO EXPLAIN IT MORE THAN ONCE...

Photo by gigile
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YOU'RE DOING IT WRONG.

Photo by jonanamary
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5. Close

THE LEAST WORK YET, IF YOU'VE DONE YOUR JOB
Photo by B.T. Indrelunas
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A Sale: When the right solution, reaches

THE RIGHT PROBLEM, AT THE RIGHT TIME
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Video

Photo by mark sebastian
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Divisions

  • Digital, non-online
  • Digital, online
  • YouTube and Vimeo
Photo by Billy Wilson Photography
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Propagation

Sample Flow
Photo by hortulus
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  • Determine Keywords
  • Build Content, Record
  • Embed
  • Share
  • Syndicate
Photo by Beatnic
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Pro tips

(not complete optimization list)
Photo by Wonderlane
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  • Embed without title
  • Lots of Videos for Prediction
  • Cohesive Keyword Strategy
  • Share. All the time
  • Share some more
Photo by davepattern
21.

SEO

Clear Optics, gets customers to see you, doesn't sell
Photo by miralize
22.

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  • Less Complicated than ever
  • Wordpress. Wordpress. Wordpress.
  • Wordpress.
  • Relevance has replaced "Tricks"
  • Copy has never been more important
Photo by Mykl Roventine - Event Photos
23.

EMail Marketing

Long Cycle, Completely Dependent on your investment in Copy
Photo by bengrey
24.

All about the platform

  • Free to $50/mo platforms
  • Robust platforms with insane tracking for +/- $200/mo
  • VERY dependent on copy
  • Live & Die by Open and Click Through Rate
  • BE. RELEVANT.
Photo by mrhayata
25.

Optimize for MOBile

Photo by DailyM: ferrie=differentieel & Jöran Maaswinkel
26.

or die

Photo by Stuck in Customs
27.

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  • Check your site on mobile
  • Go check it again
  • How big is your conversion text?
  • Get rid of your slider, bad on mobile
  • Simple, Clear, Easy to read
Photo by ルーク.チャン.チャン
28.

Paid Search

Photo by hugovk
29.

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  • Complex
  • Expensive
  • Long Learning Curve
  • Best option to pay someone
  • Easiest to waste tons of time and $$$
Photo by hugovk
30.

Social Media

Photo by Jason A. Howie
31.

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  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Snapchat (rocket rising, 15B)
Photo by Robert S. Donovan
32.

Black Hole

Time Waste
Photo by Macrophy (Grant Beedie)
33.

Or a raging

What's the difference?
Photo by flazingo_photos
34.

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  • HYPER Focused on message
  • Mixed with "Community Driven" posts
  • Know your Audience
  • Know your Value Proposition Cold
  • Ask them what matters
  • Talk about those answers
Photo by open hardware summit
35.

Untitled Slide

  • HYPER Focus on keywords
  • Know your Value Proposition
  • Know your Audience
  • Ask them questions
  • Talk about the answers
  • Talk about what they talk about
Photo by open hardware summit
36.

General Info:

  • YOU MUST know Facebook Ads, or treat FB like a passive channel
  • Twitter = Noise
  • Instagram is VERY effective
  • Snapchat is coming
  • Periscope is coming
Photo by Asim Bijarani
37.

Kyle Bailey

thekylebailey on Facebook, Instagram, twitter, linkedin,
Photo by LoKan Sardari
38.

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  • Search "Kyle Bailey Austin Tutorials" on Youtube
  • Tons of Free Tutorials
Photo by www_ukberri_net
39.

@theKYLEBAILEY FB: Thekylebailey

KYLE@FRONTBURNERMARKETING.NET - 512-876-9111
Photo by Definitive HDR Photography

Kyle Bailey

Haiku Deck Pro User
https://www.frontburnermarketing.net