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5 Shifts to Applying Functional Medicine into Your Practice

Published on Jul 06, 2017

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PRESENTATION OUTLINE

5 Ways Physiotherapists Can Build A Multiple Six Figure Income Integrating Functional Medicine

Photo by Joel Filipe

WHO IS THIS FOR:
Any Therapist looking to discover new, proven approaches to treat patients so they get better results, and you get more referrals, leads, exposure and income.

IN THE NEXT 45 MIN:

  • Discover how applying a new way of thinking to patients' complaints can open up new income opportunities you never knew existed
  • How thinking outside the box can broaden your scope of practice AND easily put head and shoulers above your competitors ... ( even if they've been in business longer than you have)

IN THE NEXT 45 MIN:

  • A simple way to massively improve your patient outcomes practically overnight ... which means happier patients and more referrals
  • Why conventional medicine has completely let your patients down, and how you can leverage an exciting new discipline that's actually getting results

IN THE NEXT 45 MIN:

  • How having higher paying clients, constant referrals, practicing when suites you and leveraging your time in a therapy business is simpler than you think even if you've been stuck trading time for money
  • Why combining your existing skills with functional medicine is the key to boosting income and your freedom ... while getting some amazing outcomes for your patients

MY PROMISE TO YOU
A step by step process to escape 'the time for money' and scale your business to multiple six-figures, while getting better results for your patients than you are now.

Photo by riekhavoc

DOES THIS SOUND LIKE YOU:

  • Do you ever feel trapped in a practice that's cramping your style and giving you the freedom to live your life they way you want it?
  • Have you taken courses to improve your skillset and business but deep down you still feel like something is missing.
Photo by Rising Damp

DOES THIS SOUND LIKE YOU:

  • Do you love physio, but sometimes you feel like there's an invisible ceiling on your income?
  • Do you ever have a patient that who you can't seem to help no matter how hard you try ... and you feel like you're let them down?
  • Do you see other therapists who seem to have their referral systems on autopilot, and wish you could have the same?
Photo by Rising Damp

DOES THIS SOUND LIKE YOU:

  • Are you secretly afraid that needing to be 'hands on' with every single patient might be limiting your practice ... but you're not sure what to do about it?
  • Do you feel frustrated, and even guilty that some of your patients are paying you money, but you're not relieving them from their pain?
Photo by Rising Damp

DO YOU KNOW YOU NEED TO BREAK THROUGH TO THE NEXT LEVEL OF BUSINESS, BUT YOU HAVE NO IDEA HOW TO DO IT?

Photo by Leonard Chien

The REAL Problem is that you have NOT made the SHIFT

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ONCE YOU MAKE THEM YOU WILL:

  • You will have a proven system at your finger tips that will create extraordinary patient outcomes while rewarding you financially and building agreat lifetsyle too.
  • Bridging the gap to functional medicine physiotherapy is easier than you thought even if you've never heard of it before today.
  • Becoming the "go to” therapist is a decision while still using your traditional therapy techniques

ONCE YOU MAKE THEM YOU WILL:

  • How you can dramatically impact YOUR patients health and life in ways that you never thought possible
  • How you don’t have to rely on your hands-on approach for best patients outcomes
  • How leveraging your time, treating at your convenience, and building a team to support you is absolutely possible.

Discovering the 5 SHIFTS

5 Shifts you need to make to scale your business to multiple six figures, re-discover your freedom, and get better outcomes for your patients along the way

SHIFT #1: Serve Your Patients At The Highest Level

Photo by Infomastern

SHIFT #1: SERVE YOUR PATIENTS AT THE HIGHEST

  • These patients come to you, probably having tried dozens of other different options - doctors, chiropractors, massage therapists, pilates classes, and they're still in pain. So what do you think happens when you start saying the same things all these other guys have told them? They switch off. They zone out. They think - ' There's no point paying this guy / lady, they won't be able to fix me either.'
Photo by Infomastern

SHIFT #1: SERVE YOUR PATIENTS AT THE HIGHEST

  • Patients' are pleading for:
  • Truthful explanations
  • A genuine solution
  • Better outcomes
Photo by Infomastern

SHIFT #1: “DEMAND YOUR NEW SCOPE OF PRACTICE”

  • Hippocratic Oath:
  • "First do no harm"
  • Mortality drops when doctors strike.
  • Medications are linked to cancer, dementia, and auto immune disease
  • Average 60 year old is on 5 medication
  • What are you doing to serve your patient to the highest level to avoid these disasters
  • Patients have no options
  • But now you do ...
Photo by Infomastern

SHIFT #1: “DEMAND YOUR NEW SCOPE OF PRACTICE”

  • Conventional Medicine has failed:
  • Chronic disease
  • Sports medicine
  • Preventative medicine
  • Wellness
Photo by Infomastern

SHIFT #1: “DEMAND YOUR NEW SCOPE OF PRACTICE”

  • Conventional Medicine approach:
  • 1 symptom - 1 medication
  • mass medicine - 10 min / patient
  • Not suitable for today's health care
  • Questionable integrity
Photo by Infomastern

SHIFT #1: “DEMAND YOUR NEW SCOPE OF PRACTICE”

  • Chronic disease:
  • 45% of US population at least 1
  • 90% chronic illness is lifestyle related and preventable
  • Leading chronic disease obesity, heart disease, cancer, type 2 diabetes, and arthritis is the no.1 disability
  • Common factor: chronic inflammation, oxidative stress, and immune dysfunction
Photo by Infomastern

SHIFT #1: “DEMAND YOUR NEW SCOPE OF PRACTICE”

  • If you're not serving your patient at the highest possible level
  • Goes against the Hippocratic Oath: I will apply for the benefit of the sick, all measures which are required, avoiding those twin traps of overtreatment and therapeutic nihilism"
  • Don't do continued education for the sake of it.
  • Do something significant for your patient that really makes a difference
Photo by Infomastern

SHIFT#2 USE THE SECRET WEAPON

Photo by hehaden

SHIFT#2 USE THE SECRET WEAPON

  • The Old Way * Diagnosis focused * Symptom suppression * Medication dominant * Self limiting *
Photo by hehaden

SHIFT#2 USE THE SECRET WEAPON

  • The New Way: Functional Medicine Physiotherapy it's an individualized, patient-centred, science-based approach that empowers patients and practitioners to work together to address the underlying causes of disease and promote optimal wellness.
Photo by hehaden

SHIFT#2 USE THE SECRET WEAPON

  • Functional Medicine Physiotherapy is the answer to:
  • Any chronic patients
  • Sports population
  • Preventative
  • Optimal wellness
Photo by hehaden

SHIFT#2 USE THE SECRET WEAPON

  • Functional Medicine is:
  • Systemized approach not symptomolgy
  • Investigative vs protocol driven
  • Holistic vs specialized
  • Patient centered vs diagnosis
Photo by hehaden

SHIFT#2 USE THE SECRET WEAPON

  • Functional Medicine goal is to use as many investigative tools:
  • Genetics
  • Lifestyle
  • Timeline: triggers, mediators, antecedents
  • Matrix: 7 Biological systems
  • Understand how they all fit together
Photo by hehaden

Case Study- Murray Morrison

Why Functional Medicine Physiotherapy is right for you

SHIFT #3 Integrating Functional Medicine Is Easier Than You Think

Photo by worldoflard

SHIFT #3 Integrating Functional Medicine Physiotherapy Is Easier Than You Think

  • It's outside of my scope of practice
  • It's way to hard to learn
  • I don't have the time
  • My patients won't be open to that
Photo by worldoflard

SHIFT #3 Integrating Functional Medicine Physiotherapy Is Easier Than You Think

  • It's Outside My Scope Of Practice
  • New thinking brings new conversation to your patient
  • Builds lasting trust rapidly
  • You become the influencer
  • Proven system to guide you
  • Toolbox to equip your patient in the process
Photo by worldoflard

SHIFT #3 Integrating Functional Medicine Physiotherapy Is Easier Than You Think

  • It's To Hard To Learn
  • Nonsense
  • New content to learn
  • Understanding principles
  • Evidence based research
  • The road has been travelled
Photo by worldoflard

SHIFT #3 Integrating Functional Medicine Physiotherapy Is Easier Than You Think

  • I DON'T HAVE THE TIME
  • Average 4 yrs to IFM certified
  • Learn from those who have made the mistakes and jumped over the hurdles
  • What are you doing now to make time in the future to do what you love?
Photo by worldoflard

SHIFT #3 Integrating Functional Medicine Physiotherapy Is Easier Than You Think

  • MY PATIENTS WON'T BE OPEN
  • You'll be surprised
  • Patients are crying for this therapy
  • FM practitioner have the longest waiting list and are the most sort after
Photo by worldoflard

SHIFT #4: Understand What This Will Do For Your Business

Photo by jurvetson

SHIFT #4: CUT DEEP AND DEMAND MORE

  • If you keep doing what the rest are doing * price competing * skill sets will all be the same * reliant on your hands only * time for money * no business option
  • Same patient outcomes
Photo by jurvetson

SHIFT #4: CUT DEEP AND DEMAND MORE

  • Once you have made the decision to be different and serve your clients at the highest possible level * scale your business * treat in your convenient hours * build 4 - 12 week programs * consult online * build a team * leverage your time * charge more * not rely on your hands only
  • Constant flow of referrals
Photo by jurvetson

SHIFT #5: INVEST IN MENTORING

Photo by Steve took it

SHIFT #5: INVEST IN MENTORING

  • EVERYONE should have a mentor
Photo by Steve took it

SHIFT #5: INVEST IN MENTORING

  • My team and I have set aside some time in the next 48 hrs to speak to you personally
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SHIFT #5: INVEST IN MENTORING

  • On the call we will get absolute clarity on how you can integrate Functional Medicine into your therapy practice.
  • Once you have integrated Functional Medicine, what your life will look like while practicing what you love - the way you want?
Photo by Steve took it

SHIFT #5: Who is this for?

  • This is for the therapist with a desire for change, is coachable, and decisive
  • This is not for the therapists that is:
  • Happy with their patient outcomes
  • Doesn't want to fast track their way to success
  • Content with their lifestyle and income
Photo by Steve took it

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