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  • Great Deck!
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5 Secret Content Curation Tools

By Martin Smith | 5811 views | Business

Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation.

Presentation Outline

  1. 1. 5 Secrets

    Secret & Disruptive Content Curation Tools & How to Use 'em

    Some of these "secret" tools are well known, but how we use them in conjunction with each other is part of the "secret". Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools: http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

    Photo by HVargas

  2. 2. 5 "secret" Curation tools

    • Haiku Deck
    • Scoop.it
    • Paper.li
    • Pinterest
    • GPlus

    These tools are powerful individually but nuclear in combination with each other.

    Photo by @boetter

  3. 3. Haiku Deck

    Change How You THINK About Content

    More than a presentation tool Haiku Deck is a visual marketing tool. The tool is brilliant - put a useable interface on the creative commons that helps match ideas to available images. Brilliant.

  4. 4. Haiku Deck

    • What: creative commons accessible.
    • Why: visual juxtaposition is easy.
    • Why: hard to find cool FREE images.
    • Why: changes how you THINK.
    • Benefit: better branding!

    More than FINDING great images Haiku Deck helps you SEE how to map marketing communication, how to match arresting images to the great content you create.

    Photo by Kent Wang

  5. 5. Scoop.it

    Fast Content Curation Feedback, Community

    Here are my Scoop.it "magazines": http://www.scoop.it/u/martin-marty-smith

  6. 6. Scoop.it

    • What: spider social web, creates cool magazine. 
    • Why: great community of power curators.
    • Why: easy to use, beautiful.
    • Why: amps up curation reach lowers costs.
    • Benefit: lowers content creation risks, great Fast BI.

    Scoop.it is the key to successful use of almost all other tools in our content marketing engine. My Scoop.it http://www.scoop.it/u/martin-marty-smith

    Photo by Michele Ficara Manganelli

  7. 7. Paper.li

    Creates Cool "Daily" From Your Content

    Paper.li is powerful and underestimated (a combination I love). My Paper.li http://paper.li/ScentTrail/1316928951

    Photo by tengrrl

  8. 8. Paper.li

    • What: "Daily Paper" from your content.  
    • Why: extends existing content reach.
    • Why: LOTS of social shares.
    • Why: EASY, beautiful, simple.
    • Benefit: More curation reach for less $.

    Paper.li is a brilliant mashup and claw back of your brand, company or individual investment in Twitter. Tweets blow through like a Texas tornado. Paper.li helps you create a cool "Daily Paper" from your content and this magical tool mashes up content from people you follow based on a solid algorithm. Magical and one of those tools you know there is a whole other dimension of POWER your content curation hasn't touched yet.

    Photo by kevin dooley

  9. 9. Pinterest

    Community of Visual Collage

    Don't be fooled by the early press, Pinterest is about mastering visual marketing and you tell us what marketing is NOT going to be more and more visual? We've built a BIGGER following on Pinterest FASTER than any other content curation tool and trust me we use 'em all. My Pinterest http://www.pinterest.com/scenttrail/

    Photo by clasesdeperiodismo

  10. 10. Pinterest

    • What: image "pinning" to boards.
    • Why: visual marketing is HERE.
    • Why: presents ideas FAST.
    • Why: helps visualize complex ideas.
    • Benefit: image treasure vault, community.

    My Pinterest http://www.pinterest.com/scenttrail/

    Photo by Leo Reynolds

  11. 11. Google+

    Revolution in online communication

    GPlus guru B. L. Ochman describe Google Plus as, "Not a social net, like other social networks, but a revolution in online communication". We agree and love all the "anti-GooglePlus" noise. Keep it up as we use this powerful engine in a way any such judgments will be costly (and costly in ways where those who think them may never recover). Martin W. Smith https://plus.google.com/u/0/+MartinWSmith/posts

  12. 12. Google Plus

    • What: content curation tool set.
    • Why: its GOOGLE.
    • Why: great community power users.
    • Why: conversational & Hang Outs.
    • Benefit: dISRUPT existing SEO FAST.

    More and more our marketing world is about conversations. G+ is the most powerful conversation tool available. Hang Outs, once the bugs are out, are going to change everything as we move closer and closer to real time shares, social support and content creation. My GPlus: https://plus.google.com/u/0/+MartinWSmith/posts

  13. 13. Martin W. Smith

    @ScentTrail

    Martin(at)storyofcancer.org @ScentTrail @CureCancerStart @StoryofCancer