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Slide Notes

Some of these "secret" tools are well known, but how we use them in conjunction with each other is part of the "secret".

Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

5 Secret Content Curation Tools

Published at Nov 06, 2015
Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation.

PRESENTATION OUTLINE

5 Secrets

Secret & Disruptive Content Curation Tools & How to Use 'em
Some of these "secret" tools are well known, but how we use them in conjunction with each other is part of the "secret".

Here is the post I wrote when I was Marketing Director at Atlantic BT about these tools:
http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

Photo by HVargas

5 "secret" Curation tools

  • Scoop.it
  • GPlus
  • Pinterest
  • Paper.li
  • Haiku Deck
These tools are powerful individually but nuclear in combination with each other.
Photo by @boetter

Haiku Deck

Change How You THINK About Content
More than a presentation tool Haiku Deck is a visual marketing tool. The tool is brilliant - put a useable interface on the creative commons that helps match ideas to available images. Brilliant.

Haiku Deck

  • Why: visual juxtaposition is easy.
  • Why: changes how you THINK.
  • Why: hard to find cool FREE images.
  • Benefit: better branding!
  • What: creative commons accessible.
More than FINDING great images Haiku Deck helps you SEE how to map marketing communication, how to match arresting images to the great content you create.
Photo by Kent Wang

Scoop.it

Fast Content Curation Feedback, Community
Here are my Scoop.it "magazines":

http://www.scoop.it/u/martin-marty-smith

Scoop.it

  • Why: great community of power curators.
  • Why: amps up curation reach lowers costs.
  • Benefit: lowers content creation risks, great Fast BI.
  • Why: easy to use, beautiful.
  • What: spider social web, creates cool magazine. 
Scoop.it is the key to successful use of almost all other tools in our content marketing engine.

My Scoop.it
http://www.scoop.it/u/martin-marty-smith

Paper.li

Creates Cool "Daily" From Your Content
Paper.li is powerful and underestimated (a combination I love).

My Paper.li
http://paper.li/ScentTrail/1316928951
Photo by tengrrl

Paper.li

  • Why: extends existing content reach.
  • Why: LOTS of social shares.
  • What: "Daily Paper" from your content.  
  • Why: EASY, beautiful, simple.
  • Benefit: More curation reach for less $.
Paper.li is a brilliant mashup and claw back of your brand, company or individual investment in Twitter. Tweets blow through like a Texas tornado.

Paper.li helps you create a cool "Daily Paper" from your content and this magical tool mashes up content from people you follow based on a solid algorithm.

Magical and one of those tools you know there is a whole other dimension of POWER your content curation hasn't touched yet.
Photo by kevin dooley

Pinterest

Community of Visual Collage
Don't be fooled by the early press, Pinterest is about mastering visual marketing and you tell us what marketing is NOT going to be more and more visual?

We've built a BIGGER following on Pinterest FASTER than any other content curation tool and trust me we use 'em all.

My Pinterest
http://www.pinterest.com/scenttrail/

Pinterest

  • Why: visual marketing is HERE.
  • Why: helps visualize complex ideas.
  • Why: presents ideas FAST.
  • What: image "pinning" to boards.
  • Benefit: image treasure vault, community.
My Pinterest
http://www.pinterest.com/scenttrail/
Photo by Leo Reynolds

Google+

Revolution in online communication
GPlus guru B. L. Ochman describe Google Plus as, "Not a social net, like other social networks, but a revolution in online communication".

We agree and love all the "anti-GooglePlus" noise. Keep it up as we use this powerful engine in a way any such judgments will be costly (and costly in ways where those who think them may never recover).

Martin W. Smith https://plus.google.com/u/0/+MartinWSmith/posts

Google Plus

  • Benefit: dISRUPT existing SEO FAST.
  • Why: great community power users.
  • Why: its GOOGLE.
  • What: content curation tool set.
  • Why: conversational & Hang Outs.
More and more our marketing world is about conversations. G+ is the most powerful conversation tool available.

Hang Outs, once the bugs are out, are going to change everything as we move closer and closer to real time shares, social support and content creation.

My GPlus:
https://plus.google.com/u/0/+MartinWSmith/posts

Martin W. Smith

@ScentTrail
Martin(at)storyofcancer.org

@ScentTrail

@CureCancerStart

@StoryofCancer