5 Keys to Being Effective on Twitter & Social Media

Published on Nov 22, 2015

Every online marketing effort, indeed every MARKETING effort, starts with one question: What is your desired outcome?

What do you want the reader to do? Click a link? Read more? Enter a funnel?

We'll discuss this and more in how to be effective on Twitter and Social Media Marketing. You'll leave the presentation armed with tips and tricks to help you up your game, as well as a template that you can use to get better results out of your social media marketing, every single time.

PRESENTATION OUTLINE

5 Keys

TO BEING EFFECTIVE ON TWITTER & SOCIAL MEDIA

NO GREATER QUESTION

Photo by kevin dooley

1. WHY?

Photo by Neal.

2. KNOW YOUR GOAL

THEN ALWAYS MEASURE
Photo by tiffa130

NO CORE STRATEGY

BIGGEST PROBLEM I SEE--
Photo by Mukumbura

Your Why

YOUR STRATEGY COMES FROM
Photo by Ksayer1

Follow the Marketing Strategy

YOUR TACTICS 
Photo by ByronNewMedia

Selling "X" Product or Service

CAN'T BE YOUR CORE STRATEGY
Photo by Cubmundo

what problem do you solve?

KEY QUESTION:
Photo by fractalznet

FOLLOW UP QUESTIONS

  • What makes your solution unique?
  • Is there some unique WAY you solve the problem?
  • What do your testimonials say?
  • Do you reflect that in your copy/SM?
Photo by ecstaticist

Untitled Slide

NEVER FORGET TO EXPERIEMENT!

Photo by DonkeyHotey

Untitled Slide

Photo by @Doug88888

3. KNOW WHERE IN THE SALES PROCESS

YOUR FUNCTION FALLS -5 STEPS OF THE SALE

5 Steps of the Sale

  • Greeting
  • Rapport Building/Investigation
  • Presentation
  • Demonstration
  • Close
Photo by VinothChandar

4. Know your CALL TO ACTION

AND USE IT!
Photo by CherryPoint

Untitled Slide

NEVER FORGET!

Photo by garryknight

EARN IT

CUSTOMERS' LOYALTY IS GOLD!
Photo by BovenX

5. GET TO KNOW YOUR AUDIENCE

YOU CAN NEVER KNOW TOO MUCH ABOUT WHAT MAKES THEM TICK
Photo by Werner Kunz

Who are they?

Photo by Alaskan Dude

ALWAYS MEASURE

Photo by basykes

KNOW THE NEXT STEP

What next action?

Photo by ecstaticist

ALWAYS SAY THANK YOU.

Photo by kabils

Thanks for:

Photo by Ian Sane