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4 P's of Production

Published on Nov 19, 2015

Gavin Alvedy - 4 P's of Production - Marketing 2

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1.

4 P's of Production

By: Gavin Alvedy
Photo by Werner Kunz
2.

Product

  • Companies must discover needs of their customers.
  • Product must be demanded to meet those needs.
  • Brands, accessibility, popularity, and efficiency are important
  • Product must be attractive to the customer
Photo by kevin dooley
3.

Place

  • Where customer buys product
  • How easy it is to get the product
  • Stores - online - catalogs - mail order
Photo by Sprengben [why not get a friend]
4.

Price

  • Value of the product
  • Must be worth the quality of the product
  • Must be competitive, or customers will lose interest
Photo by 401(K) 2013
5.

promotion

  • Where/how companies can get word out about product
  • Billboards, radio ads, TV commericals, magazine, newspaper ads
  • Contests, sweepstakes, coupons
  • All of these are examples of promotion
Photo by Thomas Hawk

Gavin Alvedy