4-Day Brand Checkup

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Today is the first day of

before we get started

• day 1: gather your assets
• Day 2: target Your Audience
• Day 3: polish your profile
• day 4: put it on autopilot

creating a brand is like getting a puppy

• it takes time
• it can be frustrating
• things can get a little messy

But it's all worth it

so let's get started

Executive brand power

• branding 101: you are new to branding and still figuring out how it all works
• Brand builder: you have started your brand but still know there are missing pieces
• brand Pro: you are a brand ninja, looking to add even more polish and pizzaz

Here is what we are going to accomplish

gather your assets

question:

Asset Categories:
logo
Written
image/Audio/video

Your logo
what does it say about you?

is your logo
readable
appropriate
consistent

Written assets

Blog posts ebooks linkedin posts

image/Audio/video

headshots training videos podcast recordings

Create your branding asset files

now...what are you missing?

Logo awful or outdated?

Cure for the awful logo

• free: create a simple text logo
• cheap: hire a designer locally or on fiverr

Not enough written assets?

Write

• Branding 101: post responses on social media and blogs
• Brand Builder: commit to writing one piece a month
• Branding Pro: start a blog

images non-EXISTENT or stale?

visuals get interest

• baby steps: get a great head shot
• big boy pants: start a stock-image file
• all grown up: hire a photographer - and designer

above all

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