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2bar Pricing Update - National Accounts Team

Published on Nov 18, 2015

One micro-distiller's understanding of the industry.

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PRESENTATION OUTLINE

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2bar Spirits Straight Bourbon Whiskey

   New Product Strategy – 2019  
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Largest family owned bourbon distillery in WA!

100% Grain-to-Glass
All Northwest Grain

Where the name "2bar" comes from:
My family's ranch in South Texas, where generations have worked the land.
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Increased efficiency has allowed us to better position our Bourbon in the marketplace while also passing savings to our retail partners



Same Great Bourbon. Best in Class Quality. Same Great Taste

We scaled up our equipment in late 2015.
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Now $29.83 / 750ml

Suggested Retail $39.95

@ 34% Margin

Maddie our head distiller mashing in the grain.
5.

OFF-PREMISE Pricing Strategy

1-2 Case Cost: $179.00 / Bottle Cost: $29.83
3+ Case Cost: $169.00 / Bottle Cost: $28.17
Warehouse Pricing: Available




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