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2020 BJLLP Wrap Up

Published on Nov 10, 2020

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PRESENTATION OUTLINE

2020 Wrap Up

The COVID Challenge

Photo by CDC

Quick Pivot Launch

Photo by Justin Luebke

Embraced the challenge

  • Everything went digital
  • New website with COVID educational section
  • Integrated webinar software
  • Teamed up with trade orgs to do joint education utilizing our platform
  • Marketing dollars transitioned to digital
  • and the list goes on...
Photo by NeONBRAND

Machine built

  • Focus breaks down to: Firm | Branding
  • Practice group strategy
  • Individual attorney plans
Photo by Photos Hobby

Lead Generation Engines

New Website

Killer SEO | Results: Users up 24%

Social Campaign

Backlinks/references | Results: up 1,400% *24k reach

BJLLP ADS

90+

Insert Ads

Including Renewable Video

Digital Brochures

20 and counting
Photo by cncpt

Education Outreach

Follow up/conversion | Results 100+
Photo by Edwin Andrade

PR Strategy

Massive Exposure/Content | Results $30k ROI per mo
Photo by edkohler

Bid System

Five Bids Per day on Avg | Perfecting Pitch

New Practice Areas

Individual launch campaigns: PR+
Photo by Oskars Sylwan

Ex: HOA

Manager Schmooze

  • Nova – Erica Hensley
  • CAP – Ed, etc
  • Blue Mountain – Kevin Potter
  • CMI – Carra Pewsey + Erin Ashley
  • Bluestone – Pam Hill + Laura Goulet
  • BPM – Susan West + Eric Gordon
  • CWD – Shane Lewis + Holly Talavera
Photo by Brooke Lark

Working on:

  • Invest West
  • Quantum
  • Sunrise
  • TMG
  • Superior
Photo by Immo Wegmann

Affiliate Schmooze

  • Charter – Jeannie
  • Forensic – Katrine (Director of Biz Development) Previously with JR Johnson
  • I&E – Keller + Karl
  • Summit – Cole + Cam
  • BEAR - Bass + Howell
  • Northwest Bank
  • Working on several more...
Photo by Aidan Jones

Working with Applega

  • Redesigning interface
  • Helping with cell interface
  • All to launch Jan 2021
  • Client portal meetings to follow w/management co's