2016 Kickoff

2016 Kickoff

• Vision - Mission - Purpose
• 2016 Strategic Objectives
• Q1 Company Objectives
• Q1 Division Objectives
• Core Values
• Our Quest / Your Quest

Vision

To become the company of choice for creatives in a diverse and ever-changing music industry.

Mission

By delighting our clients with the respect we have for them, the value we bring them, and by being personally invested in their success.

Purpose

To free creatives to focus on bringing their unique and valued artistry to the world.

2016 Kickoff

• Vision - Mission - Purpose
• 2016 Strategic Objectives
• Q1 Company Objectives
• Q1 Division Objectives
• Core Values
• Our Quest / Your Quest

2016 Strategic Objectives

• Widely Broadcast Our Story
• Gain Valuable Clients
• Consistent Wins Over Competitors
• Go To Battle As One Team
• Never Lose Sight of Our Mission or Our Core Values

2016 Kickoff

• Vision - Mission - Purpose
• 2016 Strategic Objectives
• Q1 Company Objectives
• Q1 Division Objectives
• Core Values
• Our Quest / Your Quest

Company Ojectives

Company Q1 Ojectives

• Cohesive teamwork
• Finalize catalog & admin additions
• Enhance client experiences
• Strengthen internal processes
• Relaunch business development
• Execute marketing plans

Division OBjectives

A&R Q1

• Priority prospect list: 11
• Ongoing prospect list: 13
• Key focus on 4 valuable prospects

Sync Q1

• Targeted gross sales $
• Inbound search growth %
• Establish repeatable sales process
• Tighten integration w/ marketing

Film & TV Advertising Q1

• Targeted gross sales $
• Release 2 albums
• Increase content quality
• Expand composer stables

Publishing Q1

• Catalog fully corrected
• Foreign subpub fully aligned
• Increase catalog licensing revenue

Creative Q1

• Targeted gross sales $
• Refine & improve internal workflows
• Enhance AMC-specific marketing

Marketing Q1

• PR firm onboarding
• Website reconstruction
• Incorporate revised core values into marketing
• Execute content marketing plans

2016 Kickoff

• Vision - Mission - Purpose
• 2016 Strategic Objectives
• Q1 Company Objectives
• Q1 Division Objectives
• Core Values
• Our Quest / Your Quest

Core values

Core values

• Respectful, Humble and Honest
• Embrace and Drive Change
• Passionate
• Client Focused
• Fearless
• Do More With Less
• Personally Accountable
• Have Fun

2016 Kickoff

• Vision - Mission - Purpose
• 2016 Strategic Objectives
• Q1 Company Objectives
• Q1 Division Objectives
• Core Values
• Our Quest / Your Quest

Your Quest

What is our mission?

Is there a wrong we are trying to right?

Who is our enemy?

Who is your enemy?

When you show up to work each morning, who are you setting out to slay?

Is your quest driving all your daily actions?

Parting challenge

"If you change the way you look at things, the things you look at change."
- Wayne Dryer, psychologist

2016