2015

THE 5 CREATIVE CORNERSTONES!

CREATIVE CORNERSTONES

• Quality briefs
• Scripts with hooks
• Proper presentation
• Quality production
• Quantity of briefs

1) QUALITY OF BRIEFS

• Training at station
• "Meaning of the Offer"
• New brief form

2) SCRIPTS WITH HOOKS

• Always pushing the writers to be better
• Constantly developing our creative philosophy
• Quarterly Creative Days
• Creative Client workshops

3) PROPER PRESENTATION

• Face to face
• On the 'phone
• MP3
• These are the only ways a client gets to hear a script

4) QUALITY PRODUCTION

• Constantly pushing producers
• Longer Hooks
• Improve profile at stations
• Producers will lead next Creative Day

5) QUANTITY OF BRIEFS

• Agree a weekly creative brief minimum
• with Sales Director
• Writer
• Me

WHAT DO YOU GET FOR £260?

WHAT DO YOU GET FOR £260? WRITING

WHAT DO YOU GET FOR £260? PRODUCTION

SINGLE AD

• Appreciate the effort
• Appreciate the value for money
• Appreciate the time involved
• Less inclined to discount

EQUITY INCREASE

£23.95

NEED RATE CARD INCREASE

£35,610

THINK ABOUT YOUR RATE CARD

CLIENT CREATIVE WORKSHOPS

C.C.W.

• Myself and Michael
• 5 clients (different sectors)
• Presentation then tasks
• At station or other location
• Morning or afternoon

£860,00

• Based on the amount of ads made last year
• Make an extra £50 per ad.....

£1 MILLION

BRIEFS IN JANUARY

AVERAGE PER EXEC JANUARY

TEAM UPDATE:

• Richard at Peak
• Stuart at Signal 107
• Thys in Production