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Slide Notes

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2014 Your Year Of Purpose Marketing

Published on Nov 18, 2015

2014 - The Year Of Purposeful Marketing

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

We've Had A Lot Of Buzz Phrases In Marketing

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Emotional Marketing

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Social Media Marketing

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RealTime Marketing

5.

Content Marketing

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Its Time For Something Real

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Purposeful Marketing

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Make 2014

Your Year Of Purposeful Marketing
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Ask Yourself 3 Questions

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Whats In It For Me? (the Audience)

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Why Are We Doing This

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What Happens Next

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Lets Break It Down

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Whats In It For Me?

Make Something So Attractive That It Can Change Someones Life
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How To Change Someones Life..

  • Make Them Famous
  • Make Them Fall In Love
  • Make Them Feel Something Incredible
  • Make Them See Something New
  • Make Them Think
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Why Are We Doing This?

What Is The Purpose? What Is The Goal?
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Goals Look Like This

  • Create More Brand Loyalty
  • Create More Buzz & Noteriety
  • Create Brand Affinity
  • Create More Sales
  • Create More Of Everything Fast
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What Happens Next?

How Can We Continue? Keeping In Mind Questions 1 & 2..
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What Happens Next?

  • What Data Do We Have?
  • What Did We Measure? 
  • How Can We Use The Data?
  • What Insights Has The Data Brought Us?
  • How Can We Stand Out?
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Data Drives Everything

Marketing, Business, Knowledge & Power 
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Ok - So You've Got The 3 easy questions

But That's Just The Start
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  • Execution
  • Measurement
  • Amplification
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Execution

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Execution

Most Online Marketing Sucks.. I Mean That In A Nice Way
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Sometimes The Idea Is Good

But The Execution Let It Down
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Measurement

You Can't Improve On What You Don't Measure
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What Comes From Measurement?

  • Insights
  • Data
  • Trends
  • Analysis
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Amplification

When You're live are you doing everything to optimise?
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Can You See?

Make Sure the right people, with experience are involved
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So, To Recap - Ask Yourself...

  • Whats In It For Me?
  • Why Are We Doing This?
  • What Happens Next?
  • Who Benefits?
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Then 3 Actions

  • Execution - 
  • Measurement
  • Amplification
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Anything Else?

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Good To Remember..

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Thank You

...To Your Purposeful Marketing in 2014
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JasonDigital.com

Digital Marketing Consultant

Jason Barrett

http://www.JasonDigital.com