2014 BUSINESS PLAN

MATCH ME!

CALGARY 242.5%
INTERIOR BC (-16%)
GRAND PRAIRIE 48.98%
EDMONTON 74.7%

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ANALYSIS - Alberta

S - Open Access (Including PARAMOUNT)

W - Tumor progress in 1st line

O - High KOL Interest, trial eligibility, commitments, influence,
cost economy, resources

T - No Alimta Maintenance experience, strong switch maintenance data

H1 GOAL:
IF ACCESS IS GRANTED IN AB WITHIN THE FIRST QUARTER OF 2014, TO ACHIEVE 50% SALES GROWTH OVER H1 OF 2013

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ANALYSIS - IBC

S - Open access (Paramount Included)

W - Low use in 1st line, MD access issues

O - Vernon, Dr. Sauciuc, LOOC, Dinner meetings

T - Dr. Nevin Murray

H1 GOAL - IBC: ACCESS TO MDS

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PROGRAMS

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90-DAY PLANS

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FOCUS PHYSICIANS

DR. CHARLIE BUTTS

HOW ABOUT...

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ALBERTA:

• Increase switch maintenance use
• 2nd submission for open access

ACTIONS

• FOCUS on improving quality of calls
• Increase visits
• Seek coaching
• PRA and Management
• Speaker Tour Roadshow

SOUTHERN INTERIOR BC:

• Access in face-to-face calls in Kelowna and Kamloops
• Vernon to start using Alimta in First Line

ACTIONS:

• Post ASCO/NCIC co-sponsored dinner meeting
• Email, Email, Email
• Rounds
• Telecon?
• LOOC launch in Kelowna

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