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20+ Tradeshow Trends

Published on Nov 23, 2015

20+ Tradeshow Trends For 2014 And Beyond

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PRESENTATION OUTLINE

1.

20+ Tradeshow Trends

A look into 2014 and beyond
Photo by rpongsaj
2.

Exhibitors Spend

Less on SQF & More on Sponsorships
Photo by crol373
3.

Exhibitors Face Difficulty

Breaking through the tradeshow clutter
Photo by ROSS HONG KONG
4.

ONsite Experiences

Some Exhibitors Leave Show Floor For
Photo by jurvetson
5.

Branded Experiences

Exhibitors Move from Branded Spaces to
Photo by Evil Erin
6.

Brand Vision

Exhibitors Move Focus from Products to 
Photo by Vox Efx
7.

More Data

Exhibitors Increased Expectations For 
Photo by kjetikor
8.

Exhibitor Dissatisfaction

  • With Event Logistics
  • Shipping & Handling
  • Lack of ROI
  • Lack of Attendee Data
Photo by Random Factor
9.

Increased Tension

Between Electronic & Face To Face Marketing
Photo by kugel
10.

Amplified Need For Training

Of Successful Face To Face Marketing For Exhibitors
Photo by MikeBlogs
11.

Complex Environments

  • Customer Competition
  • Disruptive Innovation
  • Advanced Business Technologies
  • Demands For Personalization
  • Participatory Experiences
Photo by scismgenie
12.

Strategy Development Approach

Show Management Moves From Logistics To
Photo by sickmouthy
13.

Year-Round Exhibit Communities

Not Episodic Tradeshow Events
Photo by sergis blog
14.

Warm Glow Of Discovery

Not step by step tech demos
Photo by /moose78
15.

Learning Opportunities

On the Show Floor
Photo by bengrey
16.

Bite Size Education

On the Show Floor
Photo by Kris Kesiak Photography
17.

Pop Up Meetings

For SIGS/Communities on Show Floor
Photo by Machine Project
18.

Touchdown Spaces

For Private Meetings/Work On Show Floor
19.

Gathering Spaces

Exhibit Hall Serves As More Than Tradeshow
Photo by tim caynes
20.

Content Marketing Adoption

Provide Helpful Info Not Just Products/Services
Photo by Kalexanderson
21.

Reverse Hosted Buyer

Tradeshow Experiences
Photo by giovanni_novara
22.

Free Attendee WiFi

Photo by David Lee King
23.

Recharge Stations

Serve As Community Hubs
Photo by redtouchmedia
24.

Unusual Floor Plans

Spoke & Hub
Photo by Sarjana Sky
25.

Livestream

From Show Floor And Booths
Photo by Edmonton Public Schools
26.

App Demos

On Show Floor
Photo by William Brawley
27.

Mobile Websites

For Tradeshow & Floor Plan
Photo by Xraijs_
28.

Interactive Attracts Attendee

Photo by Studio Roosegaarde
29.

Not Undervalue Gen Y

Exhibitor Staff Need To
Photo by SalFalko
30.

Removing Hard Sell

Photo by tonylanciabeta
31.

Trend Sources

  • Center For Exhibiton Research
  • Exhibitor Magazine
  • IAEE including 2013 Trends White Paper
  • Jack Morton Worldwide
  • Trade Show News Network
Photo by webtreats
32.

Jeff Hurt

jhurt@velvetchainsaw.com

Jeff Hurt

Haiku Deck Pro User