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1996

Published on Nov 28, 2015

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PRESENTATION OUTLINE

1.

good marketing

is good communications
Photo by Images_of_Money
2.

no secrets no tricks

for good marketing
Photo by mrlins
3.

the internet

it's not done yet changing real estate
Photo by lecates
4.

change

will continue in our industry
Photo by Anthony Baker
5.

"market like it's the year you're living in" Gary Vaynerchuk

Photo by marcusnelson
6.

my story

real estate and homebuilding in STL
Photo by ArmchairBuilder.com
7.

in 1996

real estate sales & marketing
Photo by Antonio Manfredonio
8.

1. how we negotiated

real estate contracts
Photo by Benedictine University
9.

on the phone

we negotiated contracts
Photo by peddhapati
10.

or in person

it was pretty common
Photo by hjl
11.

2. how we delivered them

real estate contracts
Photo by CthulhuWho1 (Will Hart)
12.

3. Tech in 1996

How things were...
Photo by txinkman
13.

yellow pages

the internet before there was one
Photo by How can I recycle this
14.

not everyone had

a personal computer/laptop
Photo by bennylin0724
15.

dial up internet

not fast enough for pictures & video
Photo by Willy D
16.

carbon copies

technology in 1996
Photo by Luigi Rosa has moved to Ipernity
17.

the fax machine

this was hi-tech... in 1996
Photo by aliceinreality
18.

the dot matrix printer

hi tech in 1996
Photo by blakespot
19.

in 1996

4. how buyers found homes
Photo by jaubele1
20.

they showed up

walk in and call in (phone book) traffic
Photo by Donna Dagley
21.

or, they called you

relationship/database marketing
Photo by spierzchala
22.

in 2015

technology and communications
Photo by ewen and donabel
23.

are the only changes

how & where we communicate
Photo by Sean MacEntee
24.

the internet and techology changed how we're interacting with one another and communicate info...

Photo by ZL-Photography
25.

how we search

for information has changed
Photo by lestaylorphoto
26.

we look for information online

to find answers for questions we have
Photo by brionv
27.

we stay connected

online and via Facebook(social media)...
Photo by 'Playingwithbrushes'
28.

tools for communicating

and gathering information
Photo by lukew
29.

how people find homes

it's online now...
Photo by andykaufman
30.

the first showing

takes place online today...
Photo by Davi Alexandre
31.

how people find agents

it's online now...
Photo by andykaufman
32.

how agents find clients

combo of offline & online
Photo by Enthuan
33.

contracts get negotiated

and executed online now
Photo by tiahenriksen
34.

The Spice Girls and Real Estate in 1996

35.

Existing Home Sales Pivot Years

36.

for good marketing

there are no secrets, tricks, or hacks
Photo by Harsh1.0
37.

generating online leads

  • capture & hold attention
  • offer "real" value
  • become a teacher
  • be a resource, the authority
  • jab, jab, jab, right hook
  • you need a marketing plan
  • you are an artist
38.

ATTENTION

understanding great marketing...
Photo by Diogo Martins.
39.

relationships

build, develop, and cultivate
Photo by Bev Goodwin
40.

cosistent value

give, give, give, then ask
Photo by Nicholas Eckhart
41.

teacher

become a
Photo by cybrarian77
42.

the authority

how you want to be viewed
Photo by yapsnaps
43.

you need a marketing plan

for more leads online
Photo by WorldIslandInfo.com
44.

becoming an artist

it's not just painters and musicians
Photo by photographerglen
45.

changing something for the better

create something meaningful
Photo by marc falardeau
46.

they don't build motorcycles

they sell a belief a lifestyle
Photo by frankieleon
47.

they dont make coffee

they sell connections
Photo by Louis Abate
48.

you don't sell homes

literally, keys to a dream...
Photo by MarkMoz12
49.

great marketing

is great communications
Photo by Wiertz Sébastien
50.

just be a great communicator

we are all in sales now
Photo by Gabriel 'Briel' Rocha
51.

NOW YOU NEED SOMETHING

TO COMMUNICATE
Photo by niftynotebook
52.

it's not about ABC

anymore
Photo by bonkedproducer
53.

do business with you?

should buyers and sellers
Photo by Editor B
54.

for buyers & sellers

what do you offer
Photo by Realtor Action Center
55.

value proposition

what is yours?
Photo by ell brown
56.

access to the MLS

is not enough anymore
Photo by sean dreilinger
57.

it's not passion

for real estate that will get you there
Photo by calca
58.

what is your value prop?

again
Photo by Tony Crider
59.

a value proposition

  • listings
  • working with buyers
  • working with rehabbers
  • other niches
  • solve a problem....
  • my short sale example.....
60.

"marketing so useful, that people would pay for it..." Jay Baer

Photo by adrants
61.

Content Marketing &

Permission Based Marketing
62.

"good tactics can save the worst strategy, bad tactics will destroy event the best strategy" George S. Patton Jr.

Photo by cliff1066™
63.

answer questions

don't just advertise
Photo by zeevveez
64.

advertising

is not marketing... only a tactic...
Photo by Raoul Pop
65.

advertising

MOST AGENTS GET THIS WRONG
Photo by Originalrocket
66.

advertising

what do you do watching tv, driving...
Photo by Per Olof Forsberg
67.

Define Marketing?

Say it...
68.

Name of the group with

the #1 song in 1996
69.

Market Like It's The Year...

finish it....
70.

Offering Value is Stupid!

Yes or No
71.

What are some good marketing

Tricks and/or Secrets?
72.

The First Showing Takes

PLACE ONLINE TODAY?
73.

The internet is done

transforming real estate?
74.

Untitled Slide

75.

Untitled Slide

76.

Untitled Slide

George Cuevas

Haiku Deck Pro User
http://www.agentredefined.com