Learning goals
Learning goals are the basis of every good course, so they need proper attention.
If you formulate learning goals that are too ambitious, you can discourage students. in that case it's wise to create subgoals that lead up to the more ambitious goals.
Learning goals should be clear, specific and - if possible - measurable. It's important that make explicit to what extent a learning goal has to be mastered.
Learning goals have to be linked to your content, activities and assessment. They form a red line that cuts across your course. The goals come before the content.