SELLER REPRESENTATION & THE LISTING

FIRST-GET A LISTING!

WHAT IS SELLER REPRESENTATION?

• Complete dedication to your fiduciary responsibility to the seller & their goals
• They need to know you’ve got their back and applying your experience and knowledge to their best interest

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• Complete all paperwork entirely including mls forms, disclosures, etc.
• Order photo shoot/floor plans/materports/drone/twilight with Corey through Slack
• Install stick in sign in proper location watch out for underground hazards. Reach out to Admin support for full sign order then add your rider. Think visibility for sign

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• Enter listing into MLS - get seller to sign off
• Build and populate the Loop (Dotloop)
• Begin social media marketing effort, ongoing
• Create seller’s weekly feedback schedule
• Order Just Listed Cards
• Confirm websites and publications
• Properly, enthusiastically and professionally show the property

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• Schedule the first open house (pre-covid) and pre-market. Make it an “experience/an event!” Walk the neighborhood
• Monitor and track all property activity
• At 30 days have a re-evaluation meeting - it’s “price correction” time
• Protect the property, Lock & double check everything, leave it as you found it.

Work this listing
Every day in every way
Always be asking yourself “what else can we do to get someone new to see this?”

ONCE OFFER IS RECEIVED

• Review it in detail BEFORE presenting to seller, ask questions if unclear
• Meet sellers in person if possible physically, zoom otherwise! Over the phone is the worst
• Provide council and advice to avoid bad decisions in current market
• Teach them how to negotiate

PURCHASE & SALES AGREEMENT

• Draft P&S (or tell the buyers agent to do so), always get buyers signatures first and explain timing and receipt of escrow money
• Do a new net sheet
• Enter all dates in your calendar
• Always be present for entire home inspection to counsel sellers

MANAGE THE TRANSACTION

• Your job now is to manage the transaction and get it to closing!
• Lenders, attorneys, agents, inspectors, appraisers, contractors and sellers
• “That’s NOT my job”, you sure?

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• Once you receive your “Clear To Close” CTC, make sure you get a copy of settlement statement for sellers review as soon as soon as available to avoid any surprises at closing

C.Y.A

• Document, document, document...
• Paperwork, texts, emails, vm’s, notes...everything, use FUB as well
• You’d be surprised what comes up later and we have to protect ourselves, always
• The loop must be complete in DotLoop - this is what gets you paid!

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• Consider a closing gift that will last
• Coordinate walkthrough and remind the seller “it’s time to leave”
• Attend the closing (pre-covid) and rejoice!
• NEVER leave closing without copy of settlement statement and often check

WISE MAN ONCE SAY

WHEN YOU HAVE THE LISTING

• You control your schedule
• You control the presentation
• You are always in demand
• People will always need what you have
• It is truly “money in the bank”... in any market