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Slide Notes

Hi! I'm Adam. I'm not usually this serious! In fact, I'm never this serious, but this is the only picture of me that is even vaguely professional. Sorry for the stare-down. I'm pleased to meet you. Really.

Untitled Haiku Deck

Published on Nov 18, 2015

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PRESENTATION OUTLINE

ADAM TRATT

Hi! I'm Adam. I'm not usually this serious! In fact, I'm never this serious, but this is the only picture of me that is even vaguely professional. Sorry for the stare-down. I'm pleased to meet you. Really.

SEATTLE

When I first moved here in 1994, I didn't think I'd stay more than a few years. Once I got over the weather, I came to love this amazing city for its small-town feel and amazing natural beauty.

CAPE COD

I grew up on Cape Cod, home of chowdah, lobstah, and the Kennedy family. Ask me for my top ten things to do "down the Cape" if you're thinking about taking a Summer vacation there.

TUFTS

At Tufts University I majored in International Relations with a concentration in African Studies. I served on student Senate and helped pay my way through school by selling T-shirts and running a small publishing operation. I spent my semester abroad in Niamey, Niger, where I briefly became proficient in French and Hausa. I was honored to be chosen as the student speaker at my graduation in 1994.

MICROSOFT

My first "real" job was at Microsoft where I served as Product Manager on Office. My first official product was a small add-on to Microsoft Word called Internet Assistant. This free download would convert a word document to HTML, a file format that very few people had ever heard of. It turned out to be Microsoft's first ever Internet product. I later was the legal industry marketing guy for Office.

.COM MARKETING

When the dotcom boom began, I left Microsoft to try my hand at an e-commerce tools provider called iCat which was later acquired by Intel. Here I was product manager for a hosted small-business store creation tool called "Lemonade Stand." I later became Director of Marketing for iShip.com working on technology to help improve operations in corporate mail rooms. iShip was purchased by Stamps.com and later sold to UPS.

CRANIUM

I spent 6 years at Cranium where I helped launch the brand in the US and more than two dozen other markets around the world. Most people think of Cranium as a party-game for adults, but we actually shipped over a hundred toys, books, and games. Here I had the opportunity to learn from an amazing team of tremendously creative people. Together, we won multiple industry awards and sold millions of units before Hasbro bought the company.

SOCIAL MEDIA

I later joined Mr. Youth (now known as MRY), a promotional/social media marketing agency based in New York. As SVP of brand development, I worked with top brands up and down the West Coast including T-Mobile, Nike, HP, Intel, Microsoft, and Hasbro.

TECHSTARS

In 2010 I was admitted to Techstars where I eventually joined Giant Thinkwell. Initially we set out to build celebrity-based social games. We earned the trust of Madrona Ventures and Founder's Co-Op who funded us in our seed round. Our initial foray into Facebook gaming didn't turn out as we planned. We kept at it, though, and eventually Haiku Deck was born.

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