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Slide Notes

Disastrous: When we become "a little more official" when writing, we often resort to wooden bureaucratic language unconsciously. The result is correspondence that ends up in the trash as quickly as possible. It's a pity about this valuable contact with customers and co. It's also different: With creative business letters that inspire your readers and win for you.
Few of us like him: the formulaic, half-dead, bureaucratic style of writing that creeps into our correspondence as we adopt a more formal tone. Still, something in us seems to be on autopilot and wanting to resort to the usual meaningless phrases.
Maybe we think that has to sound like this. Maybe we have no time or no desire to think of something better. Or we lack the know-how and the practice for one or the other creative kick.
Business letters do not have to sound like a business letter. And to write more vividly is not a luxury. Letters, e-mails and other documents that are simply fun to read are an effective advertisement for yourself. Write texts that inspire. Then you have already won your customers halfway for themselves.
1. Learn to find ideas
Learn to find ideas, not buy complete essay or letter from college paper writing service . Use some simple creativity techniques to come up with ideas for a topic or a client within minutes.
Let's say you want to start a survey among your customers to improve your offer. Then you could write exactly that and possibly wave a small reward.
But you could also, for example, make a little free writing. It gives you the following impulses: Poll - participation - Politics - Mum in silence - maybe even vote with the feet and absence of the guests - while the host wanted to host a nice party - Now nothing is going to be out of the party - that's a pity for the host, but also for the customer.
And the nice comparison with a party you can use as a hanger for your survey.
2. Write unsophisticated and personal
As soon as our lyrics become a little more official, we often unconsciously go up a gear. It can no longer be our everyday written language, but it is full of phrases like "referring to your letter from", "in anticipation of your bill," and other echoes of official German and official language.
Do not hide behind such phrases. Let your reader know that he is dealing with a human, not a lifeless automatism. Be honest and authentic, be personal.
If you answer a letter, say so too. For example, write: "I am pleased about your invitation to the next regional meeting of xx. I think that's a nice opportunity, finally yy again. Thank you very much for thinking of me. See you at the zz. Have a good week. "
Find the bond with your reader. Bring yourself in. But also try to put yourself in your reader's shoes. What could he expect from you? (Maybe a quick response and confirmation.) What needs could he have?
3. Choose a pictorial language
The party as a hanger for the survey was an example of this: Write so that your reader has a clear picture in mind. Talk to his senses.
The term "survey" your readers can classify objectively. But only the comparison with a party, which one would like to give for him and for whose success one needs his opinion, generates in him a picture, which motivates to action.
The better you are able to activate your reader's imagination through images and details, the stronger the bond between him and your letters or texts.
So they will not even land shrugging in the next bin. On the contrary. The images you have created with them will last a long time.
4. Access to varied formulations
Bring your vocabulary up to speed and enrich your business letters with varied formulations.
To stay with the poll, you could keep the once chosen image of a party that is going to be particularly good throughout the letter. That would not be wrong.
You could also invite your customers:
• to actively shape the offer
• to be there and to interfere
• To take part and become part of
• to give a signal and set standards
• to slip behind the scenes and to design the program
• to look for the right mixture and to choose the right ingredients
• or to seize their chance to grab the bull by the horns, and and.
Play a bit with the language. Some expressions will quickly erase you. But some could also prove to be a direct hit, which grab your reader again at his imagination and invite to action.
5. Look for stimulating additions
And last but not least, look for stimulating additions wherever possible.
Choose examples and comparisons like the poll party to illustrate something. Bring verbal speech and quotes to become more personal again. Tell us with a wink how the breakdown in server operation could occur. Argue with a little story.
Anything you can tickle your reader, read your texts curiously, willingly or even with fun will help.
So on to creative business letters.
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Tips For Business Letters

Published on Nov 27, 2018

When we become "a little more official" when writing, we often resort to wooden bureaucratic language unconsciously. The result is correspondence that ends up in the trash as quickly as possible. It's a pity about this valuable contact with customers and co. It's also different: With creative business letters that inspire your readers and win for you.

PRESENTATION OUTLINE

Tips For Business Letters

Disastrous: When we become "a little more official" when writing, we often resort to wooden bureaucratic language unconsciously. The result is correspondence that ends up in the trash as quickly as possible. It's a pity about this valuable contact with customers and co. It's also different: With creative business letters that inspire your readers and win for you.
Few of us like him: the formulaic, half-dead, bureaucratic style of writing that creeps into our correspondence as we adopt a more formal tone. Still, something in us seems to be on autopilot and wanting to resort to the usual meaningless phrases.
Maybe we think that has to sound like this. Maybe we have no time or no desire to think of something better. Or we lack the know-how and the practice for one or the other creative kick.
Business letters do not have to sound like a business letter. And to write more vividly is not a luxury. Letters, e-mails and other documents that are simply fun to read are an effective advertisement for yourself. Write texts that inspire. Then you have already won your customers halfway for themselves.
1. Learn to find ideas
Learn to find ideas, not buy complete essay or letter from college paper writing service . Use some simple creativity techniques to come up with ideas for a topic or a client within minutes.
Let's say you want to start a survey among your customers to improve your offer. Then you could write exactly that and possibly wave a small reward.
But you could also, for example, make a little free writing. It gives you the following impulses: Poll - participation - Politics - Mum in silence - maybe even vote with the feet and absence of the guests - while the host wanted to host a nice party - Now nothing is going to be out of the party - that's a pity for the host, but also for the customer.
And the nice comparison with a party you can use as a hanger for your survey.
2. Write unsophisticated and personal
As soon as our lyrics become a little more official, we often unconsciously go up a gear. It can no longer be our everyday written language, but it is full of phrases like "referring to your letter from", "in anticipation of your bill," and other echoes of official German and official language.
Do not hide behind such phrases. Let your reader know that he is dealing with a human, not a lifeless automatism. Be honest and authentic, be personal.
If you answer a letter, say so too. For example, write: "I am pleased about your invitation to the next regional meeting of xx. I think that's a nice opportunity, finally yy again. Thank you very much for thinking of me. See you at the zz. Have a good week. "
Find the bond with your reader. Bring yourself in. But also try to put yourself in your reader's shoes. What could he expect from you? (Maybe a quick response and confirmation.) What needs could he have?
3. Choose a pictorial language
The party as a hanger for the survey was an example of this: Write so that your reader has a clear picture in mind. Talk to his senses.
The term "survey" your readers can classify objectively. But only the comparison with a party, which one would like to give for him and for whose success one needs his opinion, generates in him a picture, which motivates to action.
The better you are able to activate your reader's imagination through images and details, the stronger the bond between him and your letters or texts.
So they will not even land shrugging in the next bin. On the contrary. The images you have created with them will last a long time.
4. Access to varied formulations
Bring your vocabulary up to speed and enrich your business letters with varied formulations.
To stay with the poll, you could keep the once chosen image of a party that is going to be particularly good throughout the letter. That would not be wrong.
You could also invite your customers:
• to actively shape the offer
• to be there and to interfere
• To take part and become part of
• to give a signal and set standards
• to slip behind the scenes and to design the program
• to look for the right mixture and to choose the right ingredients
• or to seize their chance to grab the bull by the horns, and and.
Play a bit with the language. Some expressions will quickly erase you. But some could also prove to be a direct hit, which grab your reader again at his imagination and invite to action.
5. Look for stimulating additions
And last but not least, look for stimulating additions wherever possible.
Choose examples and comparisons like the poll party to illustrate something. Bring verbal speech and quotes to become more personal again. Tell us with a wink how the breakdown in server operation could occur. Argue with a little story.
Anything you can tickle your reader, read your texts curiously, willingly or even with fun will help.
So on to creative business letters.
Photo by Ana Tavares