The XX Corporation on Telling Stories by Mic Wright

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Slide Notes

The XX Corporation on Telling Stories

Published on Nov 19, 2015

A short guide to telling your story in 2014.

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PRESENTATION OUTLINE

telling stories

in 2014 means…

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smashing

out of the traditional boxes.

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diving

into multiple streams.

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Knowing

that each platform has a different kind of audience

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It's all about attention…

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catch that

before your audience moves on.

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TIME AND ATTENTION ARE COMMODITIES.

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Most companies treat social media like a distribution channel

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But

good relationships are built on conversations

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10.

Establish

…the central spine of your story

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11.

Then

adapt it to fit each platform

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12.

we start with voices

Getting to know what makes your company tick.

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13.

combining

them into a coherent message.

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14.

It's not about building a palace

that you have to defend.

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15.

It's about Creating flexibility

so your story can travel to and interact with different audiences.

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16.

pinpoint your destinations

we can help you find the best routes

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17.

www.thexxcorporation.com

@thexxcorp

Slide Notes