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The Web Culture Shift

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PRESENTATION OUTLINE

THE WEB CULTURE SHIFT

Alaina Wiens

Hi.

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What's wrong with websites in higher ed?

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What's the problem?

  • Internal focus/perspective
  • Not user-focused
  • Structured around org charts
  • Too dense
  • Quicklinks
  • Catering to too many audiences
  • Non-responsive
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"Everything."

How do we fix it?

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Survey said:

  • Commitment from leadership
  • Clear goals
  • More staff
  • Better collaboration
  • "Proof over politics"
  • Training
  • Better tools
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Wait, there's more!

  • Content strategy
  • Web governance
  • More resources
  • Vision
  • Trust
  • New CMS
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We have to change the way people think about "web."

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CULTURE

CULTURE:
Collective beliefs and behaviors of a group, shaped by shared knowledge and experiences

THE "WEB"

Untitled Slide

You are more than your website.

"WEB WORK"

We are not magic.

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Sharing is hard.

What website?

This new world of "web" is uncomfortable.

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"Unless someone like you cares a whole awful lot, nothing is going to get better.
It's not."

- Dr. Seuss

Your Toolbox

  • Reframing
  • Empowerment
  • Reinforcement
  • Support
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REFRAMING

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FRAMING:
The mental structure that shapes the way we see the world

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"The big challenge in trying to change how people think is that their minds rely on frames, not facts."

- Alan Deutschman, Fast Company

No more:

  • Mandates
  • Silos
  • Dictating
  • Hoarding
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Instead:

  • Explanation
  • Listening
  • Collaboration
  • Sharing
  • Empowering
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EMPOWERMENT

Empower the People

  • Show people they can accomplish things.
  • Use successes of others.
  • Be honest.
  • Share.
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Take it further.

Some of the solution lies in letting go of our own "expert" status.

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REINFORCEMENT

Make progress with positivity.

Big results.

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Less-big results.

"...It's always important to identify, achieve, and celebrate some quick, positive results for the vital emotional lifts they provide."

- Alan Deutschman

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SUPPORT

"Behavior change happens mostly by speaking to people's feelings…in ways that influence emotions, not just thought.”

– John Kotter

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How can we help?

  • Ongoing education
  • Explanation
  • Patience
  • Open-mindedness
  • Transparency
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THE WORK

"The work, it's just so hard. I heard someone say, 'Do or do not. There is no try.' People could die."

- Air Traffic Controller

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Culture isn't changed overnight, but it all starts somewhere.

Thank you.

alainawiens.com
@alainawiens
#strategycar