WHEN TO GET YOUR PR ON?
PR is a commonly neglected area when it comes to starting businesses, whether it be a high growth startup or a more conventional type of business.
From day one it is important to think about how your brand and your story will relate to users, to journalists and to investors.
A lot of businesses suffer from "shiny objects syndrome." It's easy to get distracted, which is why you need to strip your message to the studs. Your story needs to emphasize the value that you will provide.