The no BS Guide To PR For Startups

Published on Nov 18, 2015

We specialize in no BS, because there tends to be copious amounts of BS. We remove the nonsense and give you a straight up guide to PR. For more, visit www.publitics.com

PRESENTATION OUTLINE

WHAT WE'LL COVER

Photo by Stéfan

WHAT IS PR?

THE SCIENCE & ART OF MAKING PEOPLE PAY ATTENTION.
The media landscape has changed and continues to change at a rapid pace. This transformation has by extension changed the way we conduct PR (or rather should have changed PR).

We now have a wide arsenal of tools at our disposal to make people "pay attention," which has also blurred the lines between marketing, PR and advertising.

Embrace the ambiguity, because all three disciplines are aimed at building buzz for your company.

WHY PR?

It is important to have a defined PR strategy from the outset.

One can think of attention as market share. Attention is a finite resource. To effectively capture it you must have a message and a strategy.
Photo by davidwallace

WHEN TO GET YOUR PR ON?

PR is a commonly neglected area when it comes to starting businesses, whether it be a high growth startup or a more conventional type of business.

From day one it is important to think about how your brand and your story will relate to users, to journalists and to investors.

A lot of businesses suffer from "shiny objects syndrome." It's easy to get distracted, which is why you need to strip your message to the studs. Your story needs to emphasize the value that you will provide.

Photo by WarzauWynn

WHICH BRINGS US TO WHO?

The who question is just as important as the what, why or how.

Understanding who you are targeting with your communications efforts should be a cornerstone of your overarching strategy.

A Note on Service Providers:

Demand accountability. Understand what your goals are and make sure that your service providers are doing the right thing. (But remember be patient.)
Photo by • ian

HOW?

TOUGH LOVE.

When you are starting out you need to realize that there are hundreds of other startups out there looking for attention. You are but one fish in a very large pond. As such nobody cares about you yet.

The second bit of tough love here is, you won't have that much time to do PR, because you're busy doing other stuff (like writing code).

RULES OF THE ROAD

Photo by Claudio.Ar

THE PROBLEM WITH THE FLUX CAPACITOR

Photo by techsavvyed

OTHER STRATEGIES

Photo by John-Morgan