Social Pharmacy

Published on Nov 19, 2015

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PRESENTATION OUTLINE

Untitled Slide

Objectives

  • Discuss the social media evolution.
  • Explore who is online.
  • Debate if pharmacists should go social.

Modern drug information is not confined to the walls of the #pharmacy. Share your expertise where it's needed.

Photo by frafra2009

"Social is the new normal."

-Brian Solis, 2011

Solis B. The state of social media 2011: social is the new normal. Accessed Sept 28, 2014 at http://www.briansolis.com/2011/10/state-of-social-media-2011/.
Photo by jdlasica

Web 2.0 are economic, social, and technology trends that are the basis for the next generation of the Internet.
-Tim O'Reilly, O'Reilly Media, 2005

O'Reilly T. What is Web 2.0?Accessed Sept 28, 2014 at http://oreilly.com/web2/archive/what-is-web-20.html.
Photo by Neal.

Web 2.0 trends are characterized by user participation, openness and network effects.
-Tim O'Reilly, O'Reilly Media, 2005

O'Reilly T. What is Web 2.0?Accessed Sept 28, 2014 at http://oreilly.com/web2/archive/what-is-web-20.html.
Photo by Neal.

Social media are Internet applications that build on the ideological and technological foundations of Web 2.0.
-Kaplan & Haenlein 2010

Kaplan A & Haenlein A. Users of the world unite! The challenges and opportunities of social media. Business Horizons 2010; 53(1): 59-68.

Social media allow the creation and exchange of User Generated Content.
-Kaplan & Haenlein 2010

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CONSUME | CONTROL CONNECT | CREATE

Photo by Leo Reynolds

Availability is one thing. Adoption and access are another.

Photo by WarzauWynn

#HCSM #eol #hcldr
#pharmacy

Photo by Choconancy1

Who goes online to self-diagnose?

Fox & Duggan. Health online 2013. Pew Research Center's Internet and American Life Project. Accessed Sept 28, 2014 at http://www.pewinternet.org/2013/01/15/health-online-2013/.

Who looks online for health info?

Fox & Duggan. Health online 2013. Pew Research Center's Internet and American Life Project. Accessed Sept 28, 2014 at http://www.pewinternet.org/2013/01/15/health-online-2013/.

Or for someone with similar conditions?

Fox & Duggan. Health online 2013. Pew Research Center's Internet and American Life Project. Accessed Sept 28, 2014 at http://www.pewinternet.org/2013/01/15/health-online-2013/.

Steve Leuck, PharmD | AudibleRx.com | @AudibleRx

Diffusion is the process in which an innovation is communicated through certain channels over time among the members of a social system.
-Everett Rogers, 2003

[Rogers EM. Diffusion of innovations (5th ed). New York: Free Press; 2003]
Photo by Domiriel

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.”
-Marshall McLuhan, 1964

McLuhan. Understanding Media:
The Extensions of Man.
NY: McGraw Hill, 1964.
Photo by JD Hancock

Yet, social media guidelines generally discourage HCPs from participating.

Fox & Duggan. Health online 2013. Pew Research Center's Internet and American Life Project. Accessed Sept 28, 2014 at http://www.pewinternet.org/2013/01/15/health-online-2013/.
Photo by Leonrw

What adopter are you?

  • An innovator
  • An early adopter
  • An early majority
  • A late majority
  • A laggard
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Innovators of social media in pharmacy have not always been professional.

Photo by ElDave

It's the early adopters who lead the way.

Photo by lumaxart

Scott Gavura | sciencebasedpharmacy.wordpress.com | @PharmacistScott

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Shelley Diamond | diabetescarecommunity.ca | @diabetescarecom

What would you have to offer?

Photo by gagstreet

Modern drug information is not confined to the walls of the #pharmacy. Share your expertise where it's needed.

Photo by frafra2009

Thank You

Photo by mayaibuki.me