W RETRET KOH SAMUI, THAILAND

WOO BAR

• 270 degree view
• Open on three sides, perched on hillside
• Stylish and Fun

BITNER'S SERVICESCAPE MODEL

• Environmental Dimensions:
• Ambient condition
• Space/ function
• Sign, Symbols& Artifacts

PERCEIVED SERVICESCAPE

• W symbol
• Gulf view
• DJ rhythm
• Lighting design
• I

MODERATIONS

INTERNAL RESPONSE

• Employees: attraction,
• Customers: attraction, relaxing, feel money valuable,

BEHAVIOR

• Employees: passion for work, smiling service, good communication in team.
• Customers: willing to spend more money, come back again, recommend to friends.

THANK YOU