Product

Published at Nov 20, 2015
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PRESENTATION OUTLINE

PRODUCT

CHANGING NATURE OF PRODUCTS

DIGITAL = CHANGES

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STORY

PRODUCTS START AS STORIES TOLD ONLINE

SOCIAL MEDIA

SMM INFLUENCES PRODUCTS

PRODUCTS

BECOME FLEXIBLE IDEAS

CUSTOMIZE

INDIVIDUAL PERSONAS SEGMENTS
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INVENTORY

INDIVIDUAL AND INFINITE
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WOOT.COM

TELL DIGITAL STORY FIRST
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STORIFY.COM

SOCIAL MEDIA SHARES & MODIFIES STORY

UGC

USER GENERATED CONTENT FORMS PRODUCT
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NETFLIX

REVIEWS (UGC)CUSTOMIZES INVENTORY
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CROWDSOURCING

CREATES PRODUCTS
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QUIRKY.COM

CROWDSOURCING CREATES PRODUCTS
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THREADLESS.COM

HARNESSING POWER OF CROWDS
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INVENTORY

BECOMES INFINITE
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AMAZON

INFINITE INVENTORY
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MARTIN W SMITH

@SCENTTRAIL