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Four Key Principles Of Mobile UX

Published on Nov 18, 2015

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4 KEY PRINCIPLES OF MOBILE UX

DAKOTA REESE BROWN | @DAKOTAREESE
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WHERE AM I COMING FROM?

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WHERE THIS IS GOING?

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HUMAN BEHAVIORS.

METRICS ARE SIMPLY SHADOWS CAST BY
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between a user and their mobile device.

#1: There is an intimate relationship
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SHARE OUR PHONES.

THIS IS HOW WE TYPICALLY
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BUT THERE IS STILL A PRIMARY USER.

SHARING TABLETS IS A LITTLE MORE COMMON,
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WHAT DOES THIS MEAN FOR YOUR UX?

ASSUME PRIVACY & OWNERSHIP.

AS EASY AS POSSIBLE.

MAKE MOST THINGS SHOULD BE

SHOULD BE A LITTLE MORE DIFFICULT.

WHILE OTHER THINGS

JUST DON'T BE A JERK.

IN THE END...

OPEN A BUFFET.

IF YOU WANT YOUR USERS TO DO THE WORK,
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STATE INFERS THEIR COMMITMENT TO WHAT IS ON THE SCREEN.

#2: SCREEN SIZE IMPLIES A USER’S STATE.
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USING A MOBILE DEVICE?

WHEN ARE YOU MOST LIKELY TO BE
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DOING WITH A MOBILE DEVICE?

WHAT ARE YOU MOST LIKELY TO BE
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USING A MOBILE DEVICE?

WHAT ELSE MIGHT YOU BE 'ENGAGED WITH' WHILE
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YOU'LL WATCH THE WHOLE THING?

WHAT ARE THE ODDS THAT

HOW ABOUT NOW?

AND NOW?

YOU PROBABLY GET THE POINT.

WITH A SPREADSHEET?

NOW WHAT IF WE WENT THROUGH THAT SAME EXERCISE

BUT GENERAL STATE IS EASY TO INFER.

THE USER'S FULL CONTEXT IS VERY DIFFICULT TO QUANTIFY,
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#3: MOBILE INTERFACES ARE TRUNCATED,

OTHER INTERFACES ARE NOT.

INHIBITS LONG-FORM TASKS.

'TRUNCATED' AS IN LIMITED IN SUCH A WAY THAT
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DATA COLLECTION

WORKS BETTER THAN DATA ENTRY ON MOBILE DEVICES.

MAGIC IS A KILLER FEATURE.

THAN THEY ARE AT DATA ENTRY.

MOBILE TO MAKE AMAZING?

WHAT SINGLE INTERACTION CAN YOU USE

EVIDENTLY THIS COUNTS.

...AND YES,

INTO A BIG WORLD.

MOBILE IS A LITTLE WINDOW

THEY CREATE SPACE.

MOBILE INTERFACES NEED TO BE INCREDIBLY DELIBERATE IN HOW

IMPORTANT PIECE OF UX DOCUMENTATION.

THIS IS PROBABLY LUMA'S MOST

CAN ACCOMPLISH BIG THINGS.

MOBILE PROVES THAT LIMITED TOOLS USED IN A CONFINED SPACE
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#4. DESIGN FOR MOBILE PLATFORMS - THE REAL ONES.

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FOUR FUNDAMENTAL MOBILE PLATFORMS

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VOICE

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YOU CALLED A COMPANY?

WHEN WAS THE LAST TIME
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VOICE EFFICIENT ENOUGH TO USE?

WHERE AND WHEN IS
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VOICE-CONTROLLED REVOLUTION?

ARE WE POISED FOR A

MESSAGING

"perfectly sufficient"

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LIGHTNING FAST RESPONSES?

WHAT INTERACTIONS CAN WE DESIGN AROUND
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THE WEB

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WTF IS A WEB APP?

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WHEN THEY USE A WEB BROWSER.

PEOPLE EXPECT TO FIND WEBSITES
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FIRST INTERACTIONS.

WE TEND TO THINK OF THINGS IN TERMS OF
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THERE IS NOTHING WRONG WITH JUST BEING A WEBSITE.

IF USERS EXPECT YOU TO BE A WEBSITE,
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NATIVE APPS

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VERY HARD.

THIS USED TO BE

BUT MORE APPS ACTUALLY BEING MADE.

FEWER APPS TRYING TO GET MADE,

NEED TO BE ABOUT THE HARDWARE.

ON SOME LEVEL, NATIVE APPS

ONLY AN APP CAN SOLVE.

YOU DON'T NEED AN APP, YOU HAVE A PROBLEM THAT
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GETTING TO KNOW YOUR USERS.

ULTIMATELY, JUST NEVER STOP
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