Augmented Reality in 2014
Published on Nov 21, 2015
A survey of what's going on in augmented reality in 2014, with an emphasis on shipping products over research & prototypes.
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
AUGMENTED REALITY
The State Of The Art, 2014
OMG TECH!!!!
- Academic research
- Concepts & prototypes
- Actual shipping product
"Real artists ship."
-Steve Jobs
Is AR the same as VR?
Augmented Reality:
Adds Digital Info
to Real World
Earthmine
Key ingredients for AR
- Way to "see" the world
- Way to overlay new images
- User controls viewpoint
Virtual Reality:
Bringing User into
Digital World
We'll spend much more time using AR than VR
Companion vs.
Destination
Mobile : PC :: AR : VR
What's Up With AR
Today, in 2014?
Up or down?
- Gartner's Hype Cycle:
- Heading into "Trough Of Disillusionment"
- ABI Research: $670M in 2013
- Growing to $2.5B in 2018
Hurdles
- Too many steps
- Few compelling apps
- Smartphone not ideal
- No common platform/app
Or maybe this video creeped everyone out
Hardware:
Components and platforms
Components for AR
- Cameras
- Gyros & accelerometers
- GPS & Beacons
- Processors
- Depth Sensors
Cameras matter
Gyros & Accelerometers
GPS & Beacons
Processors
Depth Sensors
PLATFORMS for AR
SMARTPHONES
- Transforming the world!
- Sensors + Connectivity
- Suitable for AR
- Not ideal
Kiosks & Digital Signage
- Mall Dress-up
- Bus Shelter Ads
- Shop windows
In-Store VTO
Location-specific
Untitled Slide
SMARTGLASSES!
- A better way to do AR
- Hands-free, always-on
- Almost ready...
Google Glass
Not actually an AR device
Epson Moverio
Meta 1
Dev kits shipping...
Meta Pro
castAR
Vuzix M-100
GlassUp
Atheer Labs
and many more...
AR Applications
What is the most common application of AR today?
Surprise! It's Sportvision
Industrial: Training
Industrial: Productivity
Virtual Try-On
Glasses: 3D magic mirror
Glasses.com VTO
L'Oreal Makeup Genius
Furniture: IKEA
Not Yet:
- Hair
- Clothing
Toys: Lego Fusion
Toys: Sphero
Branding Experiences
Enhanced Print
Navigation
Driving (concepts)
Education
Historic Reconstruction
Art: Historic
Re+Publick preserves lost mural art in the Bowery
Art: Guerrilla
Artist stages a guerrilla show at MoMA
Art: Guerrilla
AR overwrites advertising
What can we expect
next 3 to 5 years?
Depth Sensors
go mainstream
Smartglasses for Industry,
but not consumers
Sensors everywhere!
Applications We
Cannot Imagine
...but no common platform yet.
What can I use
RIGHT NOW?
Try These Apps
- IKEA
- L'Oreal Makeup Genius
- Glasses.com VTO
- Cuervo
Metaio Creator & SDK
Untitled Slide
The Printables
- Layar
- Blippar
- Augment
- Aurasma
- buildAR...
Conferences
- InsideAR, Munich
- Augmeted World Expo, NYC
- SXSW Interactive, ATX
