The Opt-In Generation
For the first time in modern business, there are as many as five generations intermingling, collaborating and leading. While generational differences can create conflict, leaders are recognizing that a new type of workforce is emerging that is highly creative, innovative and comfortably multi-generational. Brand Strategists Justin Foster and Emily Soccorsy call this the "Opt-In Generation". Organizations that create a culture that attracts the Opt-In Generation will be the brands dominate the landscape the remainder of this decade and beyond.
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