1 NEWS at 6
Published on Mar 05, 2019
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Main issues
- Newshub's Positive Start
- 1st Break 'Has All The News'
- Sport Appeal
- Presentation
Photo by ccPixs.com
SET
Wall - What is it good for?
Check Check Check
On-air and Off-air
Presentation
- Original Stories
- Look & Feel
- Live - Best Experience
- Weather - 'REIMAGINE'
Photo by Jeffrey F Lin
How have we done?
- More agile
- TSV +3mins
- On-air Excellence
- Original stories - WIP
- Weather Refresh - WIP
February and early March Newshub narrowed the share gap to 6 points – the closest in at least 5 years
April: 1 NEWS share 34%, Newshub 22% (we reversed their month on month growth since January 2018
We have held on to our 24% growth since March 15; Newshub has not
We have incresed TSV to 36mins (up from 33 in Feb), our reach to 13 from 10
Objectives:
Counter Newshub’s strategy of dynamic first break (prioritisation of new stories )
More lives, proper exclusives
Give more purpose to 2nd and 3rd breaks – ensuring we put engaging picture stories that can be teased throughout
Real focus on on-air excellence and getting it right
Re-imagining weather
April: 1 NEWS share 34%, Newshub 22% (we reversed their month on month growth since January 2018
We have held on to our 24% growth since March 15; Newshub has not
We have incresed TSV to 36mins (up from 33 in Feb), our reach to 13 from 10
Objectives:
Counter Newshub’s strategy of dynamic first break (prioritisation of new stories )
More lives, proper exclusives
Give more purpose to 2nd and 3rd breaks – ensuring we put engaging picture stories that can be teased throughout
Real focus on on-air excellence and getting it right
Re-imagining weather
Photo by Pulpolux !!!
