What is your digital footprint?
Using social media wisely to improve your professional profile.
Covers digital literacy, digital identity and employability.
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PRESENTATION OUTLINE
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Erik Qualman produces a 'socialnomics' video every year analysing trends in social media.
Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)
Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU
Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)
Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU
What is your digital footprint?
Using social media wisely to improve your professional profile.
What is your digital footprint? Using social media wisely to improve your professional profile.
A presentation created for students at University of Southampton by Sarah Fielding @shieldingafar
A presentation created for students at University of Southampton by Sarah Fielding @shieldingafar
Photo by justshootingmemories
Sarah Fielding
Professional Specialist in Learning Design, ILIaD
Presented by Sarah Fielding, Professional Specialist in Learning Design, Institute of Learning Innovation and Development (ILIaD).
@shieldingafar
https://iliad.soton.ac.uk/people/sarah-fielding
@shieldingafar
https://iliad.soton.ac.uk/people/sarah-fielding
Photo by Peter Rivera
81% of employers regard digital skills to be an important requirement when employing people
(BCS - www.bcs.org/category/17854)
This information is from a recent BCS (Information Society) survey.
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
www.bcs.org/category/17854
You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
Photo by Cristóbal Cobo Romaní
Which social media are you familiar with?
How many accounts do you have?
http://namechk.com/
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Youtube, vimeo, pinterest, Facebook, instagram, Google+, twitter, GarminConnect, Strava, mapmyrun/ride, walkjogrun, blogger, ebay, myspace, bebo, tumblr, photobucket, flickr, etsy, goodreads, slideshare, picasa, academia.edu, mendeley, quora, quibly, scoop.it, wordpress, blogger, about.me, justgiving, storify, soundcloud, etc etc
http://www.nmc.org.uk/standards/guidance/social-networking-guidance/read-so...
http://knowem.com/
Social media landscape 2014: http://www.fredcavazza.net/files/2014/05/social-media-landscape-2014.jpg
Youtube, vimeo, pinterest, Facebook, instagram, Google+, twitter, GarminConnect, Strava, mapmyrun/ride, walkjogrun, blogger, ebay, myspace, bebo, tumblr, photobucket, flickr, etsy, goodreads, slideshare, picasa, academia.edu, mendeley, quora, quibly, scoop.it, wordpress, blogger, about.me, justgiving, storify, soundcloud, etc etc
http://www.nmc.org.uk/standards/guidance/social-networking-guidance/read-so...
Developing your online profiles
- Social media
- Networks
- Informal groups
Make sure that you are useful to others - pay it forward!
Use social media to develop networks as well as forming informal groups.
Use social media to develop networks as well as forming informal groups.
Photo by Ed Yourdon
about.me
https://about.me/sarah_fielding - A landing page with all of my information in one place, that points visitors out to my blog.
An alternative would be setting up your own website, using your blog as a base.
Other alternatives include:
- flavors.me
An alternative would be setting up your own website, using your blog as a base.
Other alternatives include:
- flavors.me
Photo by Add rien
Blogging
A blog can be a great way of bringing your network together and can also double as a portfolio. There are many free options available including Blogger and Wordpress.
My blog:
https://techknapping.com
Where I evaluate tools like Mentimeter and reflect on work-related themes.
You could also have a completely private blog to help record your learning.
My blog:
https://techknapping.com
Where I evaluate tools like Mentimeter and reflect on work-related themes.
You could also have a completely private blog to help record your learning.
Photo by mkhmarketing
social media
Erik Qualman: "Live as though your mother is watching"
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Be aware of your digital shadows - what other people have posted about you.
You can choose whether to keep your personal and professional identity separate.
Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.
Photo by Intersection Consulting
Have you ever Googled yourself?
Video: https://www.youtube.com/watch?v=H3z56JBe5Jw
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Use duckduckgo instead of google as it's not influenced by your previous searches.
Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts
www.google.com/settings/ads
Photo by Whatsername?
digital dirt sticks
Orange "Digital dirt sticks": https://www.youtube.com/watch?v=JJfw3xt4emY (2:10)
Make sure that you review any old accounts and delete them as required.
Request to have anything inappropriate removed:
https://www.google.com/webmasters/tools/removals
For a longer video, watch 'Facing the consequences': https://www.youtube.com/watch?v=Ki9kD8ZDuAo (6:25)
http://www.leahtams.org/adh/weekly-post/digital-identities/
Make sure that you review any old accounts and delete them as required.
Request to have anything inappropriate removed:
https://www.google.com/webmasters/tools/removals
For a longer video, watch 'Facing the consequences': https://www.youtube.com/watch?v=Ki9kD8ZDuAo (6:25)
http://www.leahtams.org/adh/weekly-post/digital-identities/
Photo by kevin dooley
"The internet isn't written in pencil, Mark. It's written in ink."
"What happens in Vegas stays on Youtube" - Erik Qualman
"You don't get to 500 million friends without making a few enemies".
"The internet isn't written in pencil, Mark. It's written in ink." http://www.imdb.com/video/screenplay/vi2570033433
Tom Scott, "I know what you did five minutes ago": www.tomscott.com/five/
(5:30)
"You don't get to 500 million friends without making a few enemies".
"The internet isn't written in pencil, Mark. It's written in ink." http://www.imdb.com/video/screenplay/vi2570033433
Tom Scott, "I know what you did five minutes ago": www.tomscott.com/five/
(5:30)
Photo by niallkennedy
Once posted, always posted. Keep personal info personal.
There are many people who have posted content online unware of the repercussions that it can have on their career:
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."
How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...
Social media shaming: http://www.wired.com/2013/07/ap_argshaming/
http://www.newstatesman.com/culture/2015/03/digital-ducking-stool
Photo by Key West Wedding Photography
Familiarise yourself with privacy settings
Take advantage of the option to see you account as others see it (where available) and make sure that you are not revealing too much about yourself.
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.
https://ssd.eff.org/en/module/protecting-yourself-social-networks
Photo by doegox
Klout
https://klout.com/#/tamsynsmith
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
https://klout.com
"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "
I would argue that it's more about your POTENTIAL for influence.
"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."
Photo by Thomas Hawk
Safety and security
http://www.takethislollipop.com/
http://www.takethislollipop.com/
Here's an example of the 'Take this lollipop' film
https://www.youtube.com/watch?v=4obWARnZeAs
If someone had criminal intentions, how much information could they gather about you?
Here's an example of the 'Take this lollipop' film
https://www.youtube.com/watch?v=4obWARnZeAs
If someone had criminal intentions, how much information could they gather about you?
Photo by Pandora's Perspective
Not all friends are equal
Make sure that you take advantage of the different levels of access to your information that most social networks offer.
Facebook: friends and acquaintances
Google+: use different circles
Facebook: friends and acquaintances
Google+: use different circles
Photo by Hamed Saber
Keep your anti-
virus up to date
Think of how embarrassing it would be if you were to email a potential employer spam
Photo by IntelFreePress
What are these?
- 123456
- 123456789
- password
- admin
- qwerty
Most commonly used passwords.
http://www.internetsociety.org/what-we-do/internet-technology-matters/priva...
http://www.internetsociety.org/what-we-do/internet-technology-matters/priva...
Use long and strong passwords...
...and don't use the same one for everything!
It is your responsibility to keep your data secure.
http://windows.microsoft.com/en-gb/windows-vista/tips-for-creating-a-strong...
http://lifehacker.com/four-methods-to-create-a-secure-password-youll-actual...
http://windows.microsoft.com/en-gb/windows-vista/tips-for-creating-a-strong...
http://lifehacker.com/four-methods-to-create-a-secure-password-youll-actual...
Photo by jasonpearce
Don't trust links if you're not sure of their origin
Don't trust links if you're not sure of their origin
Photo by arbyreed
If someone posts something that makes you feel uncomfortable, do something about it
Untag yourself from embarassing photos or ask for them to be removed. Check what is posted on your wall.
Photo by rburtzel
Data collection
Ghostery
Ethics of data collection
Ghostery is a free privacy-related extension that is available for most browsers (Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Apple Safari).
It enables its users to easily detect and control web bugs, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits.
Ghostery is a free privacy-related extension that is available for most browsers (Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Apple Safari).
It enables its users to easily detect and control web bugs, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits.
Photo by masondan
Where now?
- Engage with social media
- Add 'value'
- Be creative and useful
- Take the time to manage your content
When you've created something great, share it online, adding a Creative Commons licence. Get involved in discussions as well as asking questions. Share interesting content that others have posted... and add your own comments.
https://creativecommons.org/licenses/
https://creativecommons.org/licenses/
Photo by the tartanpodcast
Professional social networks
- Curation: Scoop.it, Pinterest, Pearltrees; storify
- Analysis: Blogger, Wordpress,
- Creation: Slideshare, YouTube
- Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Curation: Scoop.it, Pinterest, Pearltrees; storify
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Analysis: Blogger, Wordpress,
Creation: Slideshare, YouTube
Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Photo by michael.heiss
LinkedIn: the startup of you by Reid Hoffman and Ben Casnocha
LinkedIn - the start up of you by Reid Hoffman and Ben Casnocha
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try riipen: https://riipen.com/about
http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary
To get work experience, people might want to try riipen: https://riipen.com/about
Photo by See-ming Lee 李思明 SML
Where to start
- Name
- Professional picture
- Summary
- Connect
Name - made it stand out and edit your profile URL
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Picture - be consistent across all social media. (Remember that even if your Facebook privacy settings are locked down your profile picture will be visible).
Summary - what makes you stand out from your classmates
Connect - make sure that you get in touch with people who may be able to help with your career
Photo by natellev
9 minutes
https://www.youtube.com/watch?v=NTBkSwobbac
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
(2:21)
The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.
Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!
Contact people personally to ask for recommendations.
When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.
- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
Photo by DanBrady
Netiquette
- Connect with people you know
- Be professional
- Use groups to ask questions
- Use it for research
LinkedIn may be a more appropriate way to network with academic staff from UoS and people you have met on placements/internships.
Follow companies where you would like to work.
Follow companies where you would like to work.
Photo by CarbonNYC [in SF!]
Final thoughts
Photo by victor_nuno
Tips
- Guard your reputation
- Use introductions carefully
- Keep your profile up to date
- Link with University of Southampton
- Don't lie
Photo by photosteve101
Sarah Fielding
s.fielding@soton.ac.uk
@shieldingafar
Thanks to Fiona Harvey and Tamsyn Smith for their ideas (and slides) for this presentation.
